VP, Client Strategy

Directive Consulting is the leading B2B performance marketing agency that delivers real revenuenot just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLswere here to drive pipeline fuel SQLs and scale brands that are serious about growth. From Paid Media and SEO to CRO RevOps and Go-To-Market Strategy we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expected - sparking demand for bold innovative brands. If you live for performance love solving hard problems and want your work to actually mean something youll fit right in.

But heres the fun partwe dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold

About The Role

The Vice President Client Strategy is a senior agency leader responsible for the strategic operational and financial performance of Directives largest and most valuable client relationships.

This role leads the Client Strategy division overseeing a team of Account Directors and Strategists who will manage $10M ARR across top-tier portfolios. Youll serve as the executive sponsor for our highest-value clients drive retention and expansion strategies and ensure every partnership delivers measurable business outcomes.

As part of the leadership team youll shape the agencys client strategy vision codifying best practices standardizing frameworks and ensuring Directive consistently exceeds client expectations through a unified revenue-driven operating model.

What Youll Do :

Lead the Client Strategy Organization : Oversee a high-performing team of Account Directors and Strategists accountable for growth retention and client satisfaction across enterprise portfolios.

Drive Executive-Level Relationships : Serve as the strategic partner and trusted advisor to C-suite clients connecting marketing performance to business impact.

Own Retention & Growth Strategy : Develop and operationalize NRR-based frameworks that balance retention upsell and cross-sell performance across all accounts.

P&L Ownership : Manage account economics across the division including forecasting accuracy margin health renewal negotiations and profitability optimization.

Cross-Functional Leadership : Partner with Channel VPs (Paid SEO / Content CRO Performance Creative and RevOps) to align priorities execution and client outcomes.

Operational Excellence : Build repeatable processes for QBRs forecasting risk reviews and expansion roadmaps that scale across all service lines.

Team Development : Recruit coach and inspire senior client leaders to elevate their commercial and strategic acumen.

Executive Reporting : Partner with Finance and Operations to forecast growth report on NRR trends and surface actionable insights for the leadership team.

Strategic Enablement : Define the Directive Way for Client Strategy codifying frameworks for retention whitespace planning and client experience excellence.

What Youll Bring :

1015 years of experience in client leadership or account strategy roles at performance marketing agencies or B2B SaaS-focused consultancies.

Proven success leading multi-channel client teams owning retention expansion and P&L across enterprise portfolios ($5M).

Demonstrated ability to design and operationalize client success frameworks (renewals forecasting NRR tracking).

Background working with CMO CRO and VP-level clients in high-growth SaaS or technology environments.

Core Competencies

Executive Leadership : Inspires trust builds alignment and communicates vision with clarity.

Commercial Acumen : Expert in forecasting pricing strategy and profitability management.

Strategic Operator : Translates business goals into actionable cross-channel strategies.

Cross-Functional Collaboration : Works seamlessly with Paid SEO CRO Creative and RevOps leaders to deliver unified outcomes.

Operational Rigor : Builds scalable processes dashboards and cadences that ensure consistency across accounts.

People Development : Proven ability to build and mentor senior teams fostering autonomy accountability and growth.

Cultural Fit & Traits

Client-Obsessed : Prioritizes long-term partnership value over transactional wins.

Collaborative Leader : Balances authority with empathy and shared ownership.

Strategically Curious : Constantly explores new ways to drive measurable growth for clients.

Data-Driven Storyteller : Connects metrics to meaning articulating business impact not just channel performance.

Resilient & Adaptable : Thrives in an environment of change urgency and accountability.

Directive DNA : Operates with precision passion and a relentless drive for results.

Goals : Renewal Rate

Customer Satisfaction (CSAT)

Net Revenue Retention (NRR)

What We Offer :

Compensation for this role includes a competitive base salary bonus structure

Medical dental vision plans disability and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US CAD MX)

Benefits to Support the Whole Person :

Mental - Access to certified therapists through Spring Health membership to Headspace

Physical - Physical therapy through Omada thousands of Aaptiv virtual workouts complimentary One Medical membership for primary and virtual care

T ime Off - Unlimited PTO (2-week minimum) Paid Company Holidays Your Birthday Off End of Year Recharge (Closed December 24 - January 1) Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure which scales in total amount over time

Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company youll have the ability to work from your home office. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada Mexico and the UK. For global locations you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and / or verbal communication must have reliable internet access and a professional background.

To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process direct your inquiries to

Additional Information

At Directive one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

#LI-KD1

Required Experience :

Exec

Key Skills

Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

Employment Type : Full-Time

Department / Functional Area : Operations

Experience : years

Vacancy : 1