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Director, Product Strategy & Development
Director, Product Strategy & DevelopmentTruliant Federal Credit Union • Winston-Salem, NC, United States
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Director, Product Strategy & Development

Director, Product Strategy & Development

Truliant Federal Credit Union • Winston-Salem, NC, United States
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Truliant's mission is to improve lives by putting our members first, providing great service and straightforward financial solutions. Our core values of Member Focus, Service, Guidance, Relationships, and Community define how we interact with members to fulfill our mission of improving lives and providing a foundation on which we conduct ourselves.

Our Promise to Our Teammates : Truliant strives to provide all teammates with an enjoyable place to work where they feel valued, empowered and rewarded for all that they do.

Purpose of the Job

The Director Product Strategy & Development leads the Credit Union's consumer and commercial product portfolio strategy, spanning deposits, loans, and related financial services, throughout the full product lifecycle. This includes both developing new products and continuously monitoring the performance of the existing portfolio to ensure alignment with strategic goals. Using data-driven insights and key performance metrics, the Director proactively identifies opportunities, gaps, and adjustments to product features or positioning. The role manages and develops a team of Product Managers to deliver innovative, market-aligned solutions, while partnering closely with technology, operations, member experience, finance, compliance, and marketing to ensure products are technically sound, compliant, and meet member needs.

Essential Functions and Responsibilities

  • Owns the full lifecycle of the Credit Union's product portfolio-including deposits, loans, and related services, ensuring offerings remain competitive, profitable, and strategically aligned.
  • Continuously monitors product performance using key metrics and insights, proactively identifying opportunities, gaps, or positioning adjustments to improve outcomes.
  • Presents complex research findings and makes recommendations to senior leaders, helping to facilitate long-term product strategy planning.
  • Develops and executes the strategic product roadmap, balancing new development with enhancements to existing products.
  • Leads, coaches, and develops a team of Product Managers, fostering a culture of innovation, accountability, and collaboration.
  • Partners with Business Insights to leverage data and research in product evaluation, profitability analysis, and opportunity identification.
  • Collaborates with Marketing and Digital teams to design go-to-market strategies, adoption campaigns, and communications for product changes and launches.
  • Works closely with business analysts and IT to ensure product design is feasible within core banking, loan origination, and deposit account systems. Partners with Compliance, Risk, and Legal to ensure product development and changes meet regulatory and policy requirements.
  • Benchmarks against peer financial institutions to identify and apply best practices and innovations.
  • Develops and manages departmental budgets and resources effectively. Participates in the planning and implementation of new key corporate initiatives.
  • Works with development and project teams by ensuring the member's voice is incorporated into the design, implementation, and testing of applications and products.
  • Develops and monitors department budgets.

Other Duties and Responsibilities

Assists with other tasks and projects as assigned.

Knowledge, Skills, and Abilities

  • Must be able to demonstrate in-depth knowledge of Credit Union business applications, processes, and supporting technologies, with awareness of financial product trends and industry interoperability.
  • Must be able to apply a strong understanding of accounting practices, financial statements, and compliance requirements within financial services.
  • Must be able to effectively lead project planning, management techniques, and business process analysis.
  • Must be able to communicate clearly and persuasively, both verbally and in writing, while building strong collaborative relationships across diverse teams.
  • Must be able to analyze complex issues, interpret findings, and recommend solutions aligned with policy, regulation, and best practices.
  • Must be able to coach, motivate, and develop employees to build and sustain high-performing teams.
  • Must be able to utilize advanced proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint) and related PC tools.
  • Must be able to maintain a detail-oriented approach with high accountability while managing multiple priorities independently.
  • Must be able to adapt effectively to shifting resources, priorities, and evolving business needs.
  • Must be able to deliver excellent service and support to both internal and external members.
  • Physical Requirements

  • Occasional standing, walking, bending, and stooping required
  • Must be able to sit at a desk for moderate periods of time and use a computer
  • Must be able to moderately lift or move up to 5 pounds and occasionally lift or move up to 10 pounds
  • Education and Background

  • Bachelor's degree in Business, Finance, Marketing, or a related field; an equivalent combination of education, training, and relevant experience may be considered. MBA or other advanced degree preferred.
  • Minimum of 5 years of product management or strategy experience, ideally in financial services, with at least 3 years in a leadership capacity managing product managers required.
  • Proven ability to develop and execute product roadmaps that deliver measurable growth and profitability.
  • Must have demonstrated success in launching new products and enhancing existing portfolios to meet evolving member or customer needs.
  • Experience partnering with technical product development, IT, or business analyst teams strongly preferred.
  • If you have a passion for member service and would like to invest in a meaningful career with opportunity for growth, we encourage you to apply to Truliant!

    As a member of the Truliant family, you will enjoy the following full time benefits :

  • No-cost employee Medical, dental, vision coverage
  • Prescription benefits (including mail order)
  • Paid holidays and Paid Time Off (PTO)
  • 401(k) plan with contribution matching
  • Paid community involvement volunteers hours
  • Paid group life Insurance
  • Teammate loan discounts
  • Tuition reimbursement
  • Short and long-term disability
  • Health & Wellness program
  • Teledoc (physician video conferencing)
  • Onsite fitness facilities or health club reimbursement
  • Employee Assistance Program (EAP)
  • Medical flexible spending account
  • Dependent care flexible spending account
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