Strategic Marketing Manager

Strategic Marketing Manager (Marketing Communications Specialist II)

At Avnet, relationships matter. We are a global, FORTUNE 500 technology distributor and solutions company that delivers design, supply chain, and logistics expertise to customers at every stage of a product's lifecycle. Our employees have a front row seat to the latest innovations shaping the world we live in and the future we share. We're driven to help our customers around the world succeed and we do so by earning the trust of some of the biggest names in technology.

Working at Avnet means being a part of a global team. We work collaboratively and with integrity, doing business the right way. For more than a century, we have partnered together to help our customers, suppliers, and teammates realize the transformative possibilities of technology. Experience what's next at Avnet!

The strategic marketing manager is the primary partner for Avnet's key supplier manufacturers' marketing strategy, building trusted relationships and driving initiatives that address customer needs, deliver measurable impact, and convert into revenue. This position requires strong supplier relationship management, budget and project ownership, and the ability to analyze campaign performance to continually optimize outcomes. Directly accountable for the full concept-to-delivery campaign lifecycle, this role partners with creative / agency resources, Avnet sales, and stakeholders on market analysis, content development, promotion planning, and performance reporting.

Principal Responsibilities :

• Serve as the primary marketing liaison for assigned supplier manufacturers, building trusted partnerships and aligning on business objectives.
• Develop joint go-to-market strategies and annual marketing plans with suppliers that highlight key technologies, target customer segments, and market opportunities.
• Independently manage end-to-end campaign executionincluding content, digital, events, demand gen, and nurture programsensuring alignment with both supplier and Avnet priorities.
• Stay ahead of market trends, customer needs, and competitive dynamics to advise suppliers and internal stakeholders on where to invest marketing resources for maximum impact.
• Develop and execute communication programs and tactics for all activities in marketing to promote awareness and sales lead generation.
• Serve as primary subject matter expert and point of contact to achieve identified marketing deliverables. Collaborate with the broader team, develop new marketing ideas, plan and implement marketing and communication projects, ensuring content aligns with key messaging, fulfills strategic plans, and reflects the organization's brand voice.
• Be a subject matter expert for customer-focused strategies that leverage product and solution offerings to drive market share growth and to meet budget expectations. Determine and use the most effective communication media to sell specific products or services.
• Leverage social media, web marketing, trade show activity, and other marketing efforts. Collaborate with cross-functional teams to execute and / or monitor the work as needed.
• Coordinate with vendors / agencies to produce promotional materials, marketing collateral, websites, and other marketing communications materials.
• Monitor and analyze data, sentiment, and trends; make proactive and strategic recommendations based on data.
• Establish KPIs with suppliers; report regularly on outcomes and make recommendations to optimize campaigns.
• Build trust with our clients and stakeholders. Provide updates on marketing activities, progress, actions, and roadblocks on a regular basis and provide solutions with consistent and accurate communications.
• Govern the budget of clients; gain approvals on spend and support proof of performance for invoicing.
• Present and participate in quarterly business reviews, demonstrating campaign progress as requested.
• Other duties as assigned.

Job Level Specifications :

Work Experience :

Education and Certification(s) :

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What We Offer :

Our employees work hard to live our values and help us grow. Our total rewards strategy supports Avnet's ability to attract, engage, develop, and reward our employees, while promoting a diverse and inclusive environment. We offer competitive compensation and benefit programs from time away and flexible working arrangements to programs supporting employee well-being and opportunities to give back to your community.

Benefits listed above may vary depending on the nature of your employment with Avnet.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Avnet is an Equal Opportunity Employer committed to providing equal opportunities to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex (including pregnancy), age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information, or any other characteristic protected by law. This policy of non-discrimination also applies to religious dress and grooming practices. Avnet will accommodate employee religious dress standards and grooming practices that do not result in undue hardship for the Company. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position, contact our Human Resources Service Center at (888) 994-7669.