Head of Brand & Reputation

Head Of Brand & Reputation

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It's hard to believe that it's 2025 and paying rent on time is expensive, inflexible, and difficult. We're here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About The Role

As Flex's first Head of Brand & Reputation, you'll report directly to the CMO and play a foundational role in shaping Flex's marketing function. You'll craft a brand strategy grounded in consumer insight, bring it to life through a cohesive visual and tonal identity, and define how Flex shows up across every touchpoint expertly leveraging SEO / GEO, reviews, content, PR, social, web, and influencers to reflect our mission and community.

This role blends creativity with rigor : you'll dream big and execute precisely, measuring impact at every turn. As an early marketing leader, you will also build and manage a small, high-performing team, developing talent and instilling operational excellence as you help architect the broader marketing organization.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters or 2 days per week in our San Francisco Hub. For candidates outside of the NY / NJ / SF area, you may be eligible for our relocation assistance program.

What You'll Do

• Define Flex's brand strategy, anchored in core consumer truths
• Drive the development and implementation of a cohesive visual and tonal identity
• Collaborate cross-functionally to embed brand principles in everything we do
• Actively monitor brand awareness and sentiment, leveraging insights to ensure continued relevance
• Oversee Flex's online reputation and brand presence across SEO, reviews, website, content, PR, social, influencers
• Continuously think about how to uplevel the brand, crafting unique and impactful brand activations across channels
• Build and lead a small team, providing mentorship, clear prioritization, and opportunities for growth
• Help shape and scale Flex's marketing function, establishing strong processes, tools, and cross-functional ways of working

Key Qualifications

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. For working locations in NY / NJ / CA, the base salary pay range will be $200,000-250,000.