Director, First Party Events

Director Of First Party Events

Company Overview : Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What You'll Do : The Director of First Party Events leads Docusign's global portfolio of proprietary, brand-owned experiences, including our flagship Momentum series, Discover (developer event) and internal and customer-facing programs that bring our brand and product to life. This leader is responsible for the strategy, design, and execution of events that drive brand love, customer engagement, and revenue impact. They will manage a high-performing team of event professionals and agency partners, collaborate cross-functionally across Marketing, Sales, and Product, and ensure every Docusign experience is meaningful, measurable, and aligned to our business goals. This position is a people manager role reporting to the Vice President, Experiential Events.

Responsibilities :

• Develop and execute a global first-party event strategy that aligns with Docusign's brand positioning, go-to-market priorities, and pipeline goals
• Partner with the VP, Experiential Events to shape the long-term event model, including flagship strategy, tiering, and calendar planning
• Serve as a strategic thought partner to Marketing, Sales, and Executive Leadership on how events drive business impact
• Oversee the planning and execution of major first-party programs, including Momentum (NYC flagship and global cascades), and other key brand experiences
• Ensure programs are delivered on time, on brand, and on budget balancing creative excellence with operational efficiency
• Lead agency and vendor relationships, including sourcing, negotiation, and performance management
• Drive cross-functional collaboration with Product Marketing, Partner Marketing, Comms, and Brand to ensure cohesive messaging and experiences
• Partner with Marketing Analytics to define and track success metrics (e.g., pipeline impact, account engagement, attendee satisfaction, cost per attendee)
• Optimize event formats, content, and spend based on insights and performance data
• Implement processes, templates, and frameworks that increase team efficiency and scalability
• Lead, mentor, and develop a team of event managers and coordinators and foster a culture of creativity, accountability, and growth
• Encourage innovation while maintaining operational excellence and financial discipline
• Partner with Finance & Operations to forecast budgets, and resourcing needs

Job Designation : Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring : Basic 12+ years of experience in event marketing or experiential marketing (preferably in B2B technology) Experience leading large-scale, global events with measurable business impact Experience managing teams, agencies, and complex budgets