Manager Marketing - Turf and Consumer

If you are a strategic and creative Marketing Manager that knows how to use all marketing disciplines to set and reach KPIs and metrics that will drive revenue, customer engagement, brand awareness and market share, you are someone we want at Briggs & Stratton. As a Marketing Manager for our Turf and Consumer Business Unit, you'll plan, budget, coordinate and develop strategic marketing communications programs focused on increasing brand awareness and maintaining our brand integrity. You will also lead promotional campaigns, public relations initiatives and sales support deliverables to ensure our Ferris Mowers brands are top of mind with outdoor power equipment dealers, homeowners and landscapers. #LI-MD1 #LI-Hybrid

You will do this by :

• Partnering with Marketing Leadership to create programs that support the sale of Turf and Consumer segment's products
• Developing and executing integrated marketing plans that align with sales goals and business objectives.
• Leading marketing initiatives for end-user segments, including seasonal and need-based promotions.
• Collaborating with sales, product and operations teams to support new product launches
• Manage public relations efforts, serving as the primary liaison with PR agencies, media, and corporate communications
• Analyzing and reporting on marketing performance, making recommendations for improvement.
• Maintaining and updating market intelligence databases on pricing, market shares, volumes, and competitors
• Manage advertising agreements, creative assets, and campaign timelines while tracking ROI
• Planning, budgeting, and providing creative direction for photo and video shoots
• Performing full range of managerial responsibilities which may include but not be limited to : interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO / AA; performance management; department budget

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is / has :

Qualifications :

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton®, Vanguard®, Ferris®, Simplicity®, Snapper®, Billy Goat®, Allmand®, SimpliPhi®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.