Vice President of Demand Generation & Account-Based Marketing (ABM)HKS • Seattle, WA, United States
Vice President of Demand Generation & Account-Based Marketing (ABM)
HKS • Seattle, WA, United States
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job_description.job_card.job_descriptionOverview : Responsible for driving measurable client growth by leading HKS’s multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation — ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships. Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals. Responsibilities : Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events Drives measurable pipeline growth and client engagement through targeted marketing programs Optimizes channel performance, ROI, and campaign attribution using analytics and martech Develops and scales ABM playbooks in partnership with PMDs and BD Directors Leads account-specific marketing programs for top global and regional clients Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting Champions operational excellence, scalability, and agility across all marketing functions Develops playbooks, templates, and processes to ensure consistency across practices and regions Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing’s influence on pipeline, pursuits, and revenue Continuously optimizes channels, budgets, and tactics to improve impact and efficiency Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity Models and holds others accountable to the firm’s cultural values, including a commitment to quality, innovation, learning and growth Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning Leads efforts in attracting, training, retaining, growing and recognizing diverse talent Manages conflict effectively and encourages a healthy team environment Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability Takes personal responsibility for fostering a green workplace through sustainable work practices Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm’s growth and revenue goals Qualifications : Bachelor’s degree in Advertising or related degree Typically with 15+ years of B2B / professional services experience, with experience in demand generation, digital marketing, and ABM Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred Prior experience in professional services or design industries Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts Successful track record with managing a team and performing duties in a fast-paced environment Proven ability to design and execute multi-channel, measurable campaigns Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority Proven ability in identifying issues, determining their cause, developing creative solutions Excellent operational mindset with martech, campaign orchestration, and process leadership Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication Excellent attention to detail and commitment to excellence Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives Strong understanding of data privacy law across the globe Strong presentation skills Strong organizational skills and the ability to work on multiple projects at the same time Ability to partner seamlessly with BD to align marketing activity with client growth Ability to thrive in a complex, matrixed global organization Ability to influence senior stakeholders across practices, regions, and BD teams Ability to measure and report brand performance Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing Ability to proactively problem solve and apply innovative solutions Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work Ability to effectively meet deadlines at expected quality Travel may be requiredIf you currently work for HKS, please submit your application via the Internal Careers Portal .HKS is an EEO / AA Employer : M / F / Disabled / Veteran### Make Your Search Easier!We recommend selecting the location and / or country before selecting a job title when performing a search.
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Of Demand Generation • Seattle, WA, United States
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