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Senior Instructional Designer

Senior Instructional Designer

MetrcLakeland, FL, United States
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About Metrc

Metrc is the leading SaaS provider in the highly regulated cannabis industry, delivering innovative solutions adopted by most U.S. jurisdictions. Our mission is to empower our Licensees—state regulators and cannabis businesses—with reliable, compliant, and intuitive technology solutions, including our flagship Metrc suite of web and mobile apps and data products (dashboards, reports, and analytics tools). We are seeking a Senior Instructional Designer to lead the creation of high-quality instructional courses and videos for our Licensees, managing the end-to-end instructional design process to ensure effective, engaging, and compliant training that drives user success.

About the Role

As a Senior Instructional Designer within the Training team, you will own the design, development, and management of instructional courses and videos for Metrc’s Licensees, enabling them to effectively use our web and mobile apps and data products in a highly regulated environment. Reporting to the Director of Training, you will manage the entire instructional design process, from needs analysis to content delivery, while collaborating with cross-functional teams (Product, Customer Success, Sales) to ensure training aligns with product functionality and regulatory requirements. This role is ideal for a seasoned instructional design professional with a proven track record in creating impactful training content for SaaS platforms, ready to lead and deliver in a fast-paced, compliance-driven setting.

Key Responsibilities

Instructional Design Strategy

  • Define and execute a comprehensive instructional design strategy for Metrc’s Licensees, ensuring training content aligns with product features, user needs, and cannabis industry regulations.
  • Conduct needs assessments with Licensees (state regulators, cannabis businesses) and internal stakeholders (Product, Customer Success) to identify training gaps and objectives.
  • Develop scalable, modular training programs, including e-learning courses, videos, and documentation, to support diverse user roles and learning preferences.

Content Development and Delivery

  • Design and develop engaging, user-focused instructional courses and videos for the Metrc suite of web and mobile apps and data products, ensuring clarity, accessibility, and compliance.
  • Create storyboards, scripts, and interactive elements for training content, leveraging adult learning principles and instructional design best practices.
  • Manage the production of high-quality training materials, including video editing, voiceovers, and multimedia assets, ensuring professional and consistent delivery.
  • End-to-End Process Management

  • Oversee the entire instructional design process, from analysis and design to development, implementation, and evaluation (e.g., ADDIE or SAM models).
  • Establish and maintain standards for training content, ensuring consistency, regulatory compliance, and alignment with Metrc’s brand and product updates.
  • Evaluate training effectiveness using metrics (e.g., learner feedback, completion rates, performance outcomes) to drive continuous improvement.
  • Cross-Functional Collaboration

  • Partner with Product Managers and the Training team to ensure training content reflects the latest features of the Metrc web and mobile apps and data products.
  • Collaborate with Customer Success and Sales to align training programs with Licensee onboarding and adoption goals, enhancing user proficiency and satisfaction.
  • Work with compliance teams to ensure all training materials meet cannabis industry regulations, including data privacy and auditability standards.
  • Stakeholder Engagement

  • Present training strategies and outcomes to internal stakeholders and Licensees, securing buy-in and ensuring alignment with business and user needs.
  • Communicate complex technical and regulatory concepts in clear, user-friendly training content, accommodating diverse Licensee audiences across U.S. jurisdictions.
  • Qualifications

    Required Qualifications

  • 6+ years of experience in instructional design, with at least 3 years in a senior or lead role managing the end-to-end instructional design process for SaaS or technology-driven products.
  • Proven track record of designing and delivering engaging e-learning courses, videos, and documentation for enterprise or regulated industries (e.g., cannabis, healthcare, finance).
  • Expertise in instructional design methodologies (e.g., ADDIE, SAM), adult learning principles, and content development tools (e.g., Articulate 360, Adobe Captivate, Camtasia).
  • Strong portfolio showcasing impactful training content, including courses and videos, with a focus on user engagement and compliance.
  • Experience collaborating with cross-functional teams (Product, Customer Success, Compliance) in Agile or fast-paced environments.
  • Excellent communication, project management, and stakeholder engagement skills to drive training initiatives and align diverse teams.
  • Proficiency in e-learning authoring tools, video editing software, and learning management systems (LMS).
  • Preferred Qualifications

  • Experience in the cannabis industry or other highly regulated sectors, with knowledge of compliance-driven training design.
  • Familiarity with designing training for complex workflows, such as regulatory reporting or SaaS platform usage, in web and mobile environments.
  • Background in localization of training content for diverse user bases across multiple jurisdictions.
  • Certifications such as Certified Professional in Learning and Performance (CPLP), Articulate 360 Certification, or equivalent.
  • Passion for emerging technologies like AI-driven training or interactive learning solutions.
  • Education

  • Bachelor’s degree in Instructional Design, Education, Educational Technology, or a related field; Master’s degree preferred.
  • Travel

  • This position will require frequent travel, approximately 15% of work time, to engage with Licensees and support training initiatives.
  • Physical Demands and Work Environment

  • Frequently required to sit.
  • Frequently required to talk or hear.
  • Continually utilize visual acuity to operate equipment, read technical information, and / or use a keyboard and mouse.
  • Why Join Us?

  • Be a key leader in a high-growth SaaS company transforming the cannabis industry.
  • Shape engaging, compliant, and impactful training content that empowers Licensees to succeed with Metrc’s web, mobile, and data products.
  • Work in a collaborative, innovative environment with direct access to the Director of Training and Senior Leadership.
  • Competitive salary, benefits, and opportunities for professional growth.
  • DITL

    The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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    Instructional Designer • Lakeland, FL, United States

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