Director, Brand Marketing

Director, Brand Marketing

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. United by purpose and core values, the Metagenics' team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

The Role

The Director, Brand Marketing will be responsible for developing the Consumer and Health Care Professional marketing strategy for existing and new product variants within the assigned portfolio. The scope of the role requires a broad and deep knowledge of all the basic marketing disciplines including but not limited to; marketing strategy, (pricing / promotion / product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, influencer marketing, and innovation / new product development.

Key Responsibilities

• Responsible for managing Brand P&L with the following responsibilities :
• Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives.
• In collaboration with Global Marketing, develop long term strategy (2+ years) for brand portfolio.
• Develop and execute annual operating plan for brand portfolio across cross functional teams.
• Develop omnichannel strategic plan identifying where to play and how to win.
• Design appropriate product assortments per channel with compelling key feature / benefit claims and partner with Digital marketing and ecommerce team to build winning assortments, SEO strategies, best in class PDPs, etc.
• Demonstrate success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement.
• Drive impactful omnichannel brand communication understanding the master brand personality, key messaging vehicles (on-line, traditional, HCP) and brand image guidelines.
• Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics / messaging.
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment.
• Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the assigned portfolio.
• Manage relationships with key agency stakeholders, leading agency management, briefings, execution, and evaluation.
• Effectively manage brand portfolio budgets to optimize marketing spend.
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand's strategy.
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Basic Requirements

Experience / Training / Education

Skills, Knowledge, and Abilities :

Compensation

The current range for this remote role, based in New Jersey, is $180,000 / yr. to $200,000 / yr. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Health and Wellness