Head of Growth Marketing

Replit is the fastest way to turn ideas into software. With our powerful AI‑powered Agent and Assistant, anyone can create and launch apps from natural language in just one click. Build and deploy full‑stack applications directly from your browser—no setup required. Never written a line of code in your life? No problem. Replit makes software creation accessible, collaborative, and lightning‑fast. Join us in our mission to empower the next generation of builders.

About the role :

We're seeking a data‑driven Head of Growth Marketing to accelerate user and revenue growth across Replit's consumer and business segments. You'll be the strategic architect and hands‑on executor of our full‑funnel growth initiatives, spanning both B2C (entrepreneurs, builders, students, hobbyists) and B2B (teams, enterprises) audiences.

This role combines the analytical rigor of performance marketing with the creativity needed to reach diverse builder communities worldwide. You'll design scalable acquisition strategies, optimize complex conversion funnels, and build the growth infrastructure that turns Replit's vision of democratized software creation into measurable business outcomes.

Working in marketing, at the intersection of product, engineering, and business strategy, you'll own growth initiatives from ideation through measurement and iteration. This is an opportunity to shape how millions of future software creators discover and engage with AI‑powered development tools.

Key Responsibilities

Multi‑Channel Growth Strategy

• Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the unique needs of individual creators vs. institutional buyers
• Own strategic development and tactical execution across core performance channels : paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI‑driven acquisition channels
• Identify, test, and scale new acquisition channels
• Develop channel‑specific strategies that speak to different creator personas : from complete beginners building their first apps to experienced enterprise leaders looking for faster workflows

Performance Marketing & Analytics

Lifecycle Marketing & Retention

Cross‑Functional Growth Operations

Required skills and experience :

Bonus Points :

What we value :

Full‑Time Employee Benefits Include

Competitive Salary & Equity

401(k) Program

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set‑Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

Want to learn more about what we are up to?

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non‑traditional backgrounds.

This is a full‑time role that can be held from our Foster City, CA office. The hybrid role has an in‑office requirement of Monday, Wednesday, and Friday.

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