Marketing Strategy & Operations Lead

Tenchi Cyber Security Company

Tenchi is a Cyber Security company building innovative technology focused on Third-Party Cyber Risk Management for businesses. Founded by serial entrepreneurs and supported by solid institutional investors, we are driven to disrupt this fast-growing industry.

Tenchi was created to tackle a real challenge : companies often face security risks because their third-parties don't maintain the same level of cyber protection. This gap leaves even the largest organizations potentially vulnerable to incidents they can't directly control. That's exactly where we step in.

Our TPCRM SaaS solution, Zanshin, is the only global TPCRM solution that offers both inside-out and outside-in visibility - combining external attack surface monitoring with automated, continuous, and non-intrusive assessments of cloud infrastructure (IaaS, PaaS, SaaS) and security controls.

At Tenchi, we build innovative technology to help companies secure their ecosystems with transparency and peace of mind. We are ambitious and purpose-driven. Our culture is rooted in intentionality, transparency, and action. We move fast, communicate openly, and invest in people who want to make an impact.

As a 100% remote company with team members across Brazil, the US, Canada, Argentina, and Spain, we embrace flexibility while solving meaningful challenges together.

What You'll Do :

• Develop tools, materials, videos, demos, and workflows that improve conversion and support ARR growth.
• Partner with Sales, Product, Customer Success, and Executive Leadership to ensure alignment and impact.
• Build dashboards and reports on ROI, lead conversion, CAC, channel engagement, and other KPIs.
• Translate campaign, event, and market data into prioritized strategic decisions.
• Manage integrated initiatives connecting awareness, events, content, and sales.
• Conduct market intelligence : analyze competitors, trends, and customer behavior.
• Support Sales and Customer Success with enablement materials.
• Define and continuously refine Go-to-Market strategy : messaging, positioning, datasheets, sales decks, battlecards, and digital assets.
• Align Product and Sales with market needs, messaging, and pipeline.
• Plan and execute digital campaigns and ABM (Account-Based Marketing) initiatives to generate qualified leads.
• Create and manage content (blog posts, whitepapers, videos, demos, podcasts) focused on product, TPCRM trends, and use cases.
• Plan and execute participation in key events (owned and third-party), ensuring brand impact and lead generation.
• Track pipeline metrics, campaign ROI, conversion funnel, and ARR impact, generating reports to support decision-making.