Assistant Director of Communications – Social Media

Assistant Director of Communications – Social Media

Lead the creation, publishing, and execution of social media content across multiple platforms to support the NCAA’s brand and strategic goals.

Job Responsibilities

Serve as the primary social media lead and day-to-day poster for the NCAA’s national office accounts across platforms including Instagram, TikTok, Facebook, X (formerly Twitter), LinkedIn, YouTube, Threads, and others.

Plan, execute, and evaluate social media campaigns aligned with broader NCAA content strategy and brand objectives.

Maintain and grow the NCAA’s social media presence with timely, trend-aware content that resonates with target audiences.

Apply graphic and video templates to produce engaging content; deep video editing expertise is not required, but a strong understanding of social-first visual storytelling is essential.

Track performance metrics and pull platform analytics to inform decision-making and demonstrate alignment with strategic goals.

Support internal and external partners through social activations, particularly around Championships, DII, and DIII initiatives.

Ensure brand consistency by following NCAA social media style guides and established voice and tone.

Stay on top of platform updates, trends, and emerging best practices to ensure NCAA content remains relevant and innovative.

Translate digital and written content into compelling social media storytelling that champions student-athlete experiences.

Foster strong working relationships with internal teammates and external stakeholders.

Other duties as assigned.

Job Requirements

High school diploma or equivalent required; bachelor’s degree preferred in communications, marketing, digital design, journalism, or a related field.

2–3 years of experience in social media management, digital content creation, or publishing.

Proven ability to run brand social accounts and create platform-specific content optimized for each audience and format.

Demonstrated experience using social media scheduling and publishing tools such as Sprout Social; experience with project management tools like Asana and familiarity with social listening tools is a plus.

Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, etc.) and or other templated design platforms.

Sharp attention to detail and strong organizational skills are a must.

Familiarity with current digital trends, memes, and best practices across platforms.

Ability to synthesize analytics and insights to inform creative decisions and strategic direction.

Basic knowledge of mobile photo / video capture and social-first editing techniques.

Understanding of college and pro sports culture, with a passion for elevating the student-athlete voice.

Estimated Travel Required

Work Environment

This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote.

Core Values

LEADERSHIP :

We actively listen and continually strive to provide vital solutions, counsel, and advocacy for student-athletes and intercollegiate athletics.

INCLUSION :

We seek and incorporate different perspectives and experiences to drive innovation and impact.

COMMUNICATION :

We commit to an environment of openness to build trust and make timely decisions.

COLLABORATION :

We work together, based on mutual respect, to lead and serve our stakeholders.

ACCOUNTABILITY :

We take ownership for our actions and results to add value every day.

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