We are seeking a strategic and results driven Sr. Product Manager Retention to own the vision strategy and execution of technology capabilities that drive customer retention loyalty and lifetime value. This role will be responsible to partner across marketing CRM engineering and analytics to build & modernize loyalty programs personalize lifecycle journeys implementing comprehensive retention strategies that leverage data-driven insights and scale retention infrastructure to increase repeat purchase rates and reduce churn.
The ideal candidate will be skilled at collaborating cross-functionally to ensure loyalty initiatives are seamlessly integrated across all customer touchpoints including eCommerce retail and mobile platforms. You will evaluate and adopt emerging technologies to optimize loyalty and rewards systems drive engagement through compelling offers and continually measure the impact of retention efforts to maximize customer lifetime addition you will lead the evaluation and implementation of CRM platforms ensuring they are effectively integrated with marketing and loyalty technologies to support personalized customer journeys robust segmentation and data-driven lifecycle marketing strategies.
What youll get to do :
Strategy & Roadmap
- Define product vision and roadmap for retention marketing stack (loyalty CRM / CDP marketing automation personalization engines).
- Align roadmap with retention KPIs : repeat purchase rate LTV churn reduction loyalty enrollment & engagement.
Platform Capabilities & Development
Lead evaluation integration and optimization of loyalty program technology subscription management rewards / redemption systems and lifecycle marketing tools.Drive personalization at scale through segmentation predictive analytics and dynamic messaging.Execution & Delivery
Collaborate with engineering to deliver new retention capabilities (e.g. omnichannel loyalty points accrual across POS / eComm tiered loyalty models referral engines).Partner with data & analytics to instrument retention dashboards and measure incremental ROI.Cross-Functional Leadership
Work with Marketing Ops CRM and Site Merch teams to design loyalty program benefits campaigns and user experiences.Ensure seamless customer experience across eCommerce retail and mobile app touchpoints.Stakeholder Engagement & Influence
Partner closely with senior leaders in Marketing CRM Analytics and Ecomm to define retention needs align priorities and communicate results.Translate complex business questions into technical requirements for engineeringAct as a thought partner for the CRMInnovation & Test-and-Learn
Establish experimentation frameworks for loyalty offers retention campaigns and personalization rules.Track emerging loyalty / retention trends (gamification NFT / tokenized rewards surprise-and-delight) and evaluate fit.Qualifications : Who you are :
Bachelors degree in business Marketing Computer Science or related field; MBA or equivalent a plus or equivalent years of experience preferred.8 years in product management with at least 4 years focused on CRM loyalty retention marketing or lifecycle technologies in D2C.Domain Expertise : Strong understanding of retention KPIs customer segmentation lifecycle marketing personalization and loyalty program mechanics (tiers accrual / redemption subscription models).Technical Acumen : Hands-on experience with CDPs (e.g. Hightouch Segment) ESPs / marketing automation (Klaviyo Braze Iterable) loyalty platforms and experimentation frameworks.Data-Driven Mindset : Ability to partner with analytics and data science teams to define instrumentation build dashboards and run controlled experiments (A / B multivariate).Cross-Functional Leadership : Track record of collaborating with engineering marketing and operations to launch customer-facing experiences at scale.Customer-Centric Approach : Deep empathy for customer journeys with proven ability to design seamless omnichannel experiences across eCommerce retail and mobile.Additional Information :
Our investment in you :
At Vuori were proud to offer the following to our employees :
Health InsuranceSavings and Retirement PlanEmployee Assistance ProgramGenerous Vuori Discount & Industry PerksPaid Time OffWellness & Fitness benefitsThe salary range for this role is $160200 per year - $206010 per year.
Vuori is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work : No
Employment Type : Full-time
Key Skills
Time Management,Data Analytics,Analytical,Agile,Requirement Gathering,Strategic thinking,Visio,Communication,Problem Solving,Market Research,UML,Cross Functional Teams
Experience : years
Vacancy : 1