Everyday Dose Cmo Opportunity
Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
The Role
This is not a title-upgrade job. We're looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC ? omnichannel retail and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.
You will own :
- Brand (positioning, storytelling, creative vision, campaigns)
- Growth (performance marketing, media mix, attribution)
- Retention / Lifecycle (building a real team, CRM, subscription strategy)
- Community & Content (UGC engine, influencer, creators, ambassadors)
- Retail Marketing (shopper, wholesale, retail velocity engines)
- You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.
Your mandate :
Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M ? $250M+.
What You'll Do :
1. Own and Evolve the Everyday Dose Brand
Steward the brand's emotional core ("A bit better, every day"), tone, and identityLead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)Translate abstract brand strategy into clear messaging, briefs, and creative systemsEnsure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product2. Build a High-Performance Growth Engine
Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channelsMaintain rigorous CAC / LTV guardrails as we scale spendEnsure attribution modeling and cohort insights drive spend allocationPartner with creative to systemize high-velocity testingBuild the growth org : VP Growth, media buyers, analysts, UGC / creative strategists3. Build a World-Class Retention Org
(One of the biggest gaps we're filling)Build and lead lifecycle / CRM, subscription, and post-purchase strategyDevelop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeysPartner with CX leadership to translate retention insights into improved product and experienceOwn metrics : M2 / M3 retention, subscription LTV, AOV, repeat rate4. Lead Integrated Creative + Content
Build the in-house UGC / content engine (1,000+ videos / year)Develop UGC frameworks, creator playbooks, and scalable storytellingOversee brand creative : campaigns, photography, video, scripts, retail displays, OOHEnsure creative moves fast but maintains quality and brand consistency5. Drive Retail & Wholesale Marketing Strategy
Develop retail launch playbooks (Target, Costco, Sprouts, etc.)Own shopper marketing, promo calendars, retail media, field marketingCreate velocity-driving programs to support sell-throughBuild partnerships with retailers and sales to ensure dominance in-store6. Build a Strong Marketing Organization
Based on your leadership philosophy :CMO : gets paid to drive output, not operate tacticallyVPs : build the org and systems under you (Growth, Brand, Creative, Retail)Directors : demonstrate expertise and manage vertical executionManagers : guide and learnAssociates : lean in and support the engineYou will :Design the full 1218 month org roadmap (headcount, sequencing, ownership)Hire and coach senior leaders who elevate speed, clarity, and qualityCreate cross-functional rituals and accountability frameworksReplace complexity with clarity7. Be a Strategic Partner to CEO & President
Work closely with CEO on big brand moments, partnerships, and long-term narrativeWork closely with President on financial modeling, prioritization, operational tempo, and resource allocationBe a key voice in company strategy, product roadmaps, and growth betsWhat Success Looks Like in 12 Months
A fully operational growth + retention + brand engineConsistent CAC efficiency and LTV expansionA clear, iconic brand platform that unifies creative and messagingRetail launches executed flawlessly with strong velocitiesA 12-person retention org built and producing winsContent engine producing 100150 new assets / monthA marketing org that feels fast, aligned, grounded, functional, creative, joyfulRevenue on path from ~$100M toward $150M$200M