Manager, Editorial
Coordinates completes and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders supporting plans and initiatives to meet customer and business needs identifying and communicating goals and objectives building accountability for and measuring progress in achieving results identifying and addressing improvement opportunities and demonstrating adaptability and promoting continuous learning
Influential Communication : Possesses knowledge of verbal / nonverbal behaviors application and allocation of business communication styles / techniques in ambiguous and challenging situations situational awareness communication channels / mediums interpersonal skills and universal relationship building
To be able to carry out the following responsibilities :
- Organizes thoughts and communicates credibly and concisely within assigned scope
- Presents to and influences team members and business partners conveying messages through a basic understanding of the relevant context
- Utilizes relevant data and fact-based information to articulate results and provide a recommendation in a structured manner
- Actively listens to others seeks and provides constructive feedback and provides ideas / recommendations on processes
- Proactively builds professional network
- Provides supervision and development opportunities for associates by hiring and training mentoring assigning duties providing recognition and promoting a belonging mindset in the workplace
Market and Customer Analysis : Possesses knowledge of data gathering and reporting tools market data sources customer behavior analysis methodologies
To be able to carry out the following responsibilities :
Uses customer analytics as the basis for performance forecasts for specific product lines or servicesAdvises team members on the key benefits, drawbacks, and rationales for using customer analytics to predict customer trendsCreates business analysis reports from customer analytics data extracts and provides detailed insightsEvaluates market data sources and key indicatorsAdvises others about ongoing and planned market activities and their implicationsEvaluates key assumptions and variables that factor into the conclusions of market researchRecommends strategies to senior management based on market research resultsCompares the performance of the organizations website against key performance indicatorsImplements web tools to quantify website traffic changes following the launch of events promotions and campaignsMeasures a websites potential audience opportunity share of voice visibility and buzz comments as compared to the internet as a wholeEnsures compliance with company policies and procedures and supports company mission values and standards of ethics and integrity by implementing related action plans utilizing and supporting the Open Door Policy and providing direction and guidance on applying these in executing business processes and practicesSite and Marketing Outputs : Possesses knowledge of content development and guidelines across all platforms content management tools and asset creation processes
To be able to carry out the following responsibilities :
Adheres to content development processes and review guidelines to ensure consistency and qualityUtilizes basic tools techniques and methodologies in content managementSupports the development of 360-content for a specific area / departmentExecutes the basic components of story ideation wireframe contenting photoshoot planning project KO and asset reviewProvides support in curating and managing the photography processIdentifies and communicates photo shoot issues to relevant project personnelSupports photo shoot requirements for example scheduling sample procurement trackingFollows guidelines in ideating optimizing contenting and creating social media contentUses social media in coordination with Marketing to increase engagement for products and categoriesResearches key factors and information needed to effectively create interactive media activations360 Content Storytelling and Visual Narrative : Possesses knowledge of content creation tools organizational style guidelines and principles customer / user base behaviors
To be able to carry out the following responsibilities :
Reviews content strategy and ensures compliance with applicable legal and ethical standardsEnsures that content and supporting visual assets conform to content strategies and best practicesCreates templates for a variety of tools and media platforms in alignment with branding and aesthetic guidelinesProvides constructive quantitative feedback to creative partners on final asset outputsCoaches team members to use graphic assets to support storytelling and increase audience engagementUses a range of stories to consistently persuade customers across a variety of situations and platformsAdvises team members on the successful use of storytelling tacticsDevelops multifaceted persuasive approachesPartnerships : Possesses knowledge of communication channels team dynamics organization ways of working
To be able to carry out the following responsibilities :
Analyzes stakeholder needs and partner with them to share relevant information solve business problems and synergize effortsBring ideas and solutions proactively to the business and team membersInfluence outcomes and assist in communicating shared goals with groups and parties by linking their interests to that of the businessActively listen to others seek and provide constructive feedback and provide ideas / recommendations on processesTrend Forecasting Analysis : Possesses knowledge of trend forecasting techniques data gathering and reporting tools market trend analysis processes
To be able to carry out the following responsibilities :
Collects and analyzes multiple data sets using specific tools and processes in order to uncover useful patterns and assist business partners capitalize on emerging trends ensure meaningful storytelling and maximize overall performancePrepares and executes short-term macro and micro trend analysis and forecasting techniques for a specific product category customer demographic or market competitorDelivers and presents forecasting insights and suggestions to senior leadership on a regular basis for future time periods seasons and campaignsCampaigns and Launches : Possesses knowledge of campaign processes program / project management tools promotional tools and methods promotional guidelines
To be able to carry out the following responsibilities :
Prepares launch plans detailing themes agendas and site locationsSchedules activities before and during events and communicates changes in timelinesEvaluates the success of product launches and promotional campaigns and provides relevant recommendations and insightsCoordinates and arranges campaign resources for example artifacts approvals informationProvides a specific scope of service for a given launch for example offers promotionsEditorial Best Practices Development : Possesses knowledge of industry editorial and content trends research methodologies editorial best practices relevant storytelling narratives and processes
To be able to carry out the following responsibilities :
Supports the documentation of editorial governance processesSupports the implementation of editorial governance practicesContributes to the creation and implementation of editorial ideation and content management best practicesSupports the collection of feedback and data for audience reactions and perceptions to various editorial approaches and outputsRespect the Individual : Demonstrates and encourages respect for all builds a high-performing team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customer / member experience for all identifies attracts and retains the best team members
Respect the Individual : Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities promotes an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer / member and company and regularly recognizes others contributions and accomplishments
Respect the Individual : Builds strong and trusting relationships with team members and business partners works collaboratively and cross-functionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity : Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving
Act with Integrity : Follows the law our code of conduct and company policies and sets expectations for others to do the same promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of nonretaliation listens to concerns raised by associates takes action and encourages others to do the same holds self and others accountable for achieving results in a way that is consistent with our values
Act with Integrity : Acts as an altruistic