Dir., Consumer Insights

KFC US Marketing Organization Leader

You are a leader in the KFC US marketing organization, driving critical insights and special projects that shape innovative strategies, prioritize the voice of the consumer, and deliver breakthrough business outcomes. Your mission will be to ensure the consumer is at the center of all we do gleaning critical insights to drive action for the organization.

Responsibilities

Owning KFC US' insights strategy and execution :

• Transform all aspects of the customer experience and marketing activations by setting and executing KFC US' insights strategy across market, consumer, marketing communications, digital, and sensory intelligence :
• Consumer insights : Ensure KFC US stays consumer-centric, maintaining a robust view of our consumer segments, need states and preferences, etc. to drive our strategies, innovation, and positioning.
• Market Intelligence : Maintain brand relevance through effective competitive and market analysis to assess peer strategies, industry trends, disruptive forces, etc.
• Integrated Marketing Communications Analytics : Enhance understanding of our brand health and outcomes by evaluating campaign effectiveness, investments, and impact.
• Sensory : Shape food innovation by sharing sensory insights that create craveable new concepts and drive customer delight.
• Digital : Drive growth in our digital channels as a thought partner to guide insight-driven execution by our digital marketing teams.
• Optimize ROI across spending on research and insights initiatives by fostering highly productive relationships with vendors, building vendor capability, and managing the annual research and tracking budget.

Driving special projects (e.g., Project Lasso) that transform our brand experience :

Infusing insights across the organization and orchestrating consumer-centric work across function :

Leading and inspiring your team :

Qualifications

What You Bring to the Table :

Salary Range : $165,000 to $185,000 annually + bonus eligibility + stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.