General Manager

General Manager- Sarasota / Bradenton Area   Here We GROW Again!

Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we're not just opening clubs — we’re building a legacy.

With 85+ locations and 100+ on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning .

This role isn’t for the average — it’s for the ambitious.

Crunch is where serious fitness meets serious fun.

As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary :

• The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence.
• This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities :

Lead, Develop & Motivate Your Team :

Execute Club Operations :

Member Experience :

Performance Reporting & KPIs :

Collaboration with Regional Leadership :

Community Outreach :

What We Look for :

Apply TODAY — and let’s win together.   About CR Fitness CR Fitness is a leading franchisee of Crunch Fitness.  The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee and is led by a veteran management team with over one hundred years of combined experience in the fitness industry.  With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.    Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.