Marketing Director - Pharmaceuticals

Overview

As part of the Americas Commercial Marketing team, the Director, Market Development - Pharmaceuticals will be responsible and accountable for leading a small team on the development and execution of a marketing plan that helps achieve the business objectives of our instrumentation, software, consumables, and services business within the Americas across both Small Molecule and Large Molecule / Biotech markets. Through a good understanding of customer requirements, market dynamics, regulatory influences, the individual will collaboratively develop and execute marketing and sales strategies aimed at generating pipeline revenue.

Responsibilities

• Tactical Plan Design and Execution :  Lead the development and successful implementation of a marketing business plan that is aligned with the corporate strategy to help deliver the Pharmaceutical revenue goal within the Americas. Primary focus is leading the local team in the development and execution of an integrated marketing plan that helps promote awareness of Waters solutions (., marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings and tradeshows) to both new-to-Waters and recurring customers.
• Demand Generation : Responsible for the strategy and execution of marketing activities to generate and nurture leads across multiple market segments via events, digital marketing, targeted social media advertising, and cooperative marketing with partners to optimize pipeline fill and acceleration.
• Monitoring and reporting : Oversee marketing performance and impact to the business via tracking across relevant KPIs, including but not limited to marketing qualified leads (MQLs), conversion rate, funnel creation, campaign / tactic success measures, orders / sales.
• Advocate for Internal and External Customer Needs : Being an advocate for region’s internal and external customers such that training, product, services, and business requirements are met. Work across multiple product, service, vertical market, and geographic organizations to build consensus and influence to affect change and ensure needs of country are understood and accounted for.
• Team Development : train, develop, nurture local Pharmaceutical Marketing team, helping them achieve their own objectives as part of larger Americas team.
• Local Industry SME / Champion : become established subject matter expert regarding Pharmaceutical industry within the Americas, working with teams across Sales, Product, Service, Global to influence and support efforts impacting Pharmaceutical customers and our ability to educate and engage them regarding our solutions.

Qualifications

The general base pay for this position ranges from $173,500 / year to $231,500 / year. Pay is based on several factors including market location, job-related knowledge, skills, and experience.

Company Description

Waters Corporation (NYSE : WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.

Key Words

Chromatography, Mass Spec, Informatics, Pharmaceuticals, Biotechnology, Demand generation, Field marketing, Business Development