YouTube Media BuyerAwesomely • Boston, Massachusetts, United States
YouTube Media Buyer
Awesomely • Boston, Massachusetts, United States
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job_description.job_card.job_descriptionProven experience running YouTube / Google Ads campaigns with strong direct response results. Deep hands-on expertise in Google Ads (ad formats, targeting, reporting, analytics). Solid track record scaling campaigns for info products, coaching, or online education. Strong analytical skills—you know how to turn data into actionable insights. Collaborative mindset—you’ll work closely with creative and funnel teams to align strategy. Familiarity with sales funnels, VSLs, and direct response marketing principles. Coachable, adaptable, and willing to experiment and iterate fast. Self-starter with strong organizational skills and accountability to own projects start-to-finish. Bonus : You’re a shark at YouTube ads—but you check your ego at the door, stay open to feedback, and play well with others. Be part of a mission-driven, remote-first company shaping the future of financial education. Work with a quirky, collaborative team passionate about growth and impact. Competitive salary, comprehensive health benefits, PTO, and matching 401K. Opportunities for professional growth, creativity, and leadership in a rapidly scaling organization.
About Awesomely
Awesomely is an award-winning online education company helping aspiring investors and entrepreneurs level up their finances and lives. With students worldwide and recognition as one of the fastest-growing online publishers in the U.S., we empower people to build wealth through real estate, stocks, crypto, and entrepreneurship.
About the Role
We’re looking for a YouTube Media Buyer who’s not just strategic and data-driven—but hungry to win, willing to learn, and flexible enough to adapt fast. You’ll manage high-budget direct response campaigns that drive real growth, collaborating across creative, funnel, and data teams to create ads that convert .
We want a shark in YouTube ads —but one who’s coachable, collaborative, and thrives on testing, learning, and improving.
What You’ll Do
- Plan, launch, and manage direct response YouTube ad campaigns inside Google Ads, focusing on lead gen and sales funnels.
- Research audiences, keywords, and competitors to sharpen targeting and creative strategies.
- Work closely with creatives to develop, test, and iterate winning video ads, thumbnails, and copy.
- Optimize campaigns for ROAS, CPA, CPL using data analysis, A / B testing, and CRO best practices.
- Collaborate with funnel and dev teams to ensure smooth integration between ads, landing pages, and sales flows.
- Track and report campaign performance with actionable insights for scaling and improving.
- Stay on top of YouTube Ads platform updates, compliance policies, and emerging trends.
- Manage and forecast ad budgets to maximize profitable growth.
- Find new opportunities to expand campaigns and test creative innovations.
What We’re Looking For
Why Join Awesomely?
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