Head of eCommerce

Head Of eCommerce

Viome is a pioneering health technology company using advanced RNA sequencing, AI, and systems biology to empower individuals to take control of their health. Our consumer business offers at-home intelligence tests and personalized nutrition programs that translate gene expression and microbiome activity into actionable health insights. We are on a mission to make illness optional and we're looking for a data-driven, customer-obsessed leader to shape the next generation of Viome's digital commerce experience.

The Head Of eCommerce Experience is responsible for owning Viome.com's performance across all digital storefronts and conversion points. This role sits at the intersection of product, marketing, and technology combining expertise in UX, merchandising, CRO, and platform operations to deliver a frictionless and personalized shopping experience that drives revenue growth, retention, and lifetime value. You will lead the strategy and execution of site experience, conversion optimization, and platform performance, partnering cross-functionally to turn Viome's science into a world-class eCommerce experience.

Responsibilities :

• Site Experience & Merchandising
• Own Viome.com's homepage, product detail pages (PDPs), bundles, offers, and conversion flows.
• Define and execute product merchandising, pricing, promotions, and offer strategies to optimize AOV and subscription attach rate.
• Partner with Marketing and Product to align content, campaigns, and category storytelling with brand and growth goals.
• Lead cross-sell and up-sell strategy across PDPs, cart, and post-purchase.
• Maintain site taxonomy and ensure mobile-first, conversion-optimized design.
• Conversion Rate Optimization (CRO)
• Lead continuous A / B testing, UX experimentation, and funnel optimization to improve conversion and retention metrics.
• Define the customer journey from acquisition through checkout and subscription renewal, identifying friction points and opportunities.
• Own Viome's personalization roadmap integrating behavioral, biological, and purchase data into tailored onsite experiences.
• Partner with Analytics to measure impact, report on funnel performance, and drive data-backed decision-making.
• Platform Operations & Performance
• Own Viome's eCommerce infrastructure, including Shopify, Loop, Klaviyo, GA4, Tag Manager, and integrated martech tools.
• Ensure platform reliability, technical SEO, and site speed performance meet best-in-class standards.
• Manage relationships with platform vendors, developers, and technical partners.
• Oversee product feed accuracy, tagging, pixel management, and analytics implementation.
• Collaborate with Operations on subscription fulfillment, order accuracy, and integration between eCommerce and backend systems.
• Collaboration & Leadership
• Partner closely with the Marketing team on campaign alignment, traffic flow, and conversion feedback loops.
• Collaborate with CX to improve post-purchase journeys, subscriptions, and retention levers.
• Partner with Product on digital experience innovation, including app-to-site and test-to-cart integration.
• Build and mentor a high-performing eCommerce team spanning site operations, CRO / UX, and merchandising.

Success Metrics :

Qualifications :

$180,000 - $250,000 a year

Comp range includes mix of Cash, Equity and Bonus opportunity

At Viome, we are committed to pay transparency and equity. We comply with Washington State's Equal Pay and Opportunities Act (EPOA) and believe in providing fair and equitable compensation to all of our employees.

We believe that transparency in pay is essential to promoting fairness and accountability in our workplace. Therefore, we will provide candidates with the salary range for this position during the interview process. We also welcome and encourage candidates to discuss their compensation expectations with us during this process.

At Viome, you'll work alongside scientists, technologists, and innovators reimagining how we understand and improve human health. You'll help bring that science to life for millions of customers creating digital experiences that empower individuals to live healthier, longer, and more consciously.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.