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Social Media Analyst
Social Media AnalystRussell Tobin • Manhattan, NY, United States
Social Media Analyst

Social Media Analyst

Russell Tobin • Manhattan, NY, United States
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Job Title : Social Media Analyst (3-Month Contract | W2)

Location : Manhattan, NY

Duration : 3 months

Pay Rate : $31–$35 / hr

About the Role :

We are seeking a Social Media Analyst to support a leading fashion and lifestyle brand’s social media team. The role focuses on community management, social engagement, content operations, and trend analysis across key social platforms including Instagram, TikTok, and Pinterest. This position involves fostering audience interaction, executing the social content calendar, and assisting with reporting and administrative tasks to ensure seamless publishing and tracking.

Key Responsibilities :

Community Management :

  • Serve as the brand voice on Instagram and TikTok, responding to comments and messages with an on-brand tone.
  • Engage proactively with creators, customers, and fans to cultivate a positive online community.
  • Monitor real-time conversations to identify trends, insights, and potential risks.
  • Spot viral opportunities and cultural moments for authentic brand participation.
  • Flag user-generated content (UGC) and other posts worth amplifying.
  • Support campaigns such as giveaways, gift card codes, and other audience engagement initiatives.

Competitive & Trend Analysis :

  • Track industry and competitor activity to understand trending topics and campaign performance.
  • Identify conversation gaps and opportunities for unique brand presence.
  • Analyze competitor patterns including timing, messaging, sentiment, and talent strategy.
  • Provide actionable insights to inform content planning, editorial themes, and real-time engagement strategies.

    • Pinterest Relaunch :

  • Assist with the relaunch of the brand’s Pinterest account.
  • Identify content for repurposing, create scalable strategies, and optimize engagement.

    • Social Media Operations & Reporting :

  • Execute content calendars and prepare posts using social media management tools (e.g., Dash Hudson).
  • Schedule posts, tag content, manage campaigns and boards, and build trackable links.
  • Pull monthly and quarterly performance reports and extract actionable insights.
  • Support creation of decks, one-pagers, and other internal documents.
  • Contribute to marketing plans and creative briefs as needed.

    • Qualifications :

  • Bachelor’s Degree in Marketing, Communications, or related field preferred.
  • 2–3 years of experience in social media, community management, or digital marketing, ideally within fashion, beauty, or lifestyle brands.
  • Strong knowledge of Instagram, TikTok, Pinterest, and emerging social platforms, including trends and best practices.
  • Excellent written and verbal communication, with the ability to interact with audiences in an empathetic, brand-aligned tone.
  • Experience with social media management and analytics tools (e.g., Dash Hudson, Sprinklr, Brandwatch).
  • Highly organized with strong project management skills to support content calendars, reporting, and cross-team collaboration.
  • Comfortable working in a fast-paced environment and managing multiple priorities.
  • Passion for building engaged online communities and identifying cultural, UGC, and influencer opportunities.

    • Benefits that Russell Tobin offers :

    Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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