30152741176 - Senior Meta Buyer

Meta Buyer

The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook / Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, TripleWhale, and Slack. Proficiency in project management, Shopify, and social media advertising tools is essential, with a focus on delivering measurable results.

Key Responsibilities

• Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR).
• Utilize Shopify and TripleWhale to track and analyze campaign performance, making data-driven decisions for improvement.
• Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences.
• Use Notion for project management, including tracking tasks, creating meeting agendas, and maintaining team dashboards.
• Monitor and adjust campaigns to align with client goals and overall marketing strategies.
• Stay informed on the latest Meta and TikTok advertising trends, tools, and platform updates.