Corporate Director of Direct Marketing & Analysis

E SSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Oversees all casino direct marketing programs including mail, email, SMS, and mobile app push to communicate offers, promotions, and happenings to the loyalty customer base, to include list generation, proformas, creation of offers, creative, production, implementation and post campaign analysis.
• Recommends and proformas reinvestment mix for the loyalty program and marketing campaigns.
• Maintains loyalty database architecture and keeps data uniform and clean so information can be used for analysis and marketing projects.
• Uses campaign management systems like Gaming Analytics and Salesforce Marketing Cloud and other software such as SQL, Python, Excel, to aid data processing and management.
• Uses data modeling to predict customer visitation patterns and worth for analysis and campaigns.
• Manages and guides the day-to-day activities of the Direct Marketing and Analytics teams.
• Ensures standardized and consistent reporting is developed, produced, and distributed regularly.
• Develops strategic and tactical marketing plans for all Gila properties which include direct marketing, player development, table games , slots, hotel, and food and beverage. Coordinates operational details to consider all elements necessary to execute profitable programs.
• Evaluates current levels of play and effectiveness of all direct mail, special events and promotions and recommends alternative solutions to enhance participation and levels of play.
• Keeps up with all marketing technology to ensure processes are effective, optimized and robust.
• Maintains up-to-date knowledge of all electronic slots, table games, player tracking systems, business intelligence systems, computer systems and applications that comprise the Players Club system, promotions, events, entertainment and general property information.
• Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts.
• Develops and maintains procedures and standards relating to database management and monitor transaction activity.
• Safeguards the confidential nature of all departmental and company records.
• Assists in the creation of operating and capital budgets by providing forecasts, analysis and scenario modeling.
• Assists the development of five-year projections with forecasts, analysis and scenario modeling as required.
• Reviews and critiques trend analyses of revenue on a monthly basis.
• Prepares short and long term forecasts to identify and communicate goals, trends and opportunities.
• Assists departments and executives with the engineering and production of analytical reports as needed.
• Evaluates the Enterprise’s business intelligence needs and provides recommendations.
• Assist the Corporate Gaming Office and property Gaming Departments in analyzing their business and make recommendations for improvement of game performance.
• Assists the property Marketing Departments in analyzing their promotions, entertainment, lotteries and tournaments and make recommendations to improve return on investment.
• Performs other special projects and duties as assigned.
• Promotes and provides excellent guest service experiences to both internal and external guests.

SUPERVISORY RESPONSIBILITIES

Directly supervises a small number of employees in management, administrative and technical roles.Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and / or EXPERIENCE

COMPUTER / TECHNICAL SKILLS

Must be proficient in the use of personal computers, Microsoft Office Suite software, email and Enterprise specific programs.

LANGUAGE SKILLS

Ability to read, analyze and interpret general business periodicals, professional journals, financial reviews, technical procedures, or governmental regulations.Ability to write reports, business correspondence, and procedure manuals.Ability to effectively present information and respond to questions from staff, internal and external customers and the general public.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply and divide with all numbers, and work with mathematical concepts such as numerical correlation and probability.Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY

Ability to define problems, collect, develop and analyze data, establishes facts, and draw valid conclusions. Ability to interpret an extensive variety of technical or complex instructions in mathematical or diagram form, and deal with several abstract variables simultaneously.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The work environment is consistent with an Indian Gaming Casino in which the noise level can be loud to very loud. Employees must be able to work in a smoking environment and must agree to maintain a Drug / Free workplace as a condition of employment with the Gila River Casino.All Gaming Facility employees must be certified / licensed, which is required for purposes of continued employment.The certification process includes a full background check.