Senior Director, Media Planning & Buying

Full-time remote

About the Company

Tried and True Media (TNT) is a dynamic performance marketing agency that has generated over $1.2 billion in sales for our clients. We are a data-driven performance marketing agency specializing in customer acquisition for Direct-to-Consumer companies. With a team of 80 remote employees worldwide we combine creative excellence with algorithmic precision to deliver exceptional results for our partners.

About the Role

We are seeking an exceptional and highly strategic Senior Director of Media Planning & Buying to lead our paid media department. This executive-level role is responsible for overseeing the development execution and optimization of all media campaigns across the agencys client portfolio. The ideal candidate has deep expertise in the DTC ecosystem an entrepreneurial mindset and a proven track record of scaling multi-million dollar budgets across a diverse channel mix.

What Youll Do

1. Strategic Leadership & Vision

Define the overarching media planning and buying strategy for the agency ensuring alignment with client business objectives ROAS targets and growth goals.

Serve as a thought leader on the evolving media landscape (especially within DTC) identifying new channels technologies and innovative ad formats to pilot and scale.

Lead quarterly and annual media planning efforts contributing to agency growth targets and service offerings.

2. Team Management & Development

Manage mentor and inspire a team of Traffic Managers fostering a culture of high performance accountability and continuous learning.

Oversee workload distribution and development for the media team.

Standardize and refine the agencys media execution processes and best practices for efficiency and effectiveness.

3. Execution Oversight & Performance

Own the performance metrics of all managed campaigns driving optimization strategies to maximize ROAS LTV (Lifetime Value) and CPA (Cost Per Acquisition).

Provide high-level oversight and directional guidance on media allocation across channels including Paid Social (Meta YouTube TikTok) Search (Google / Bing) Programmatic / CTV Audio and emerging platforms.

As a member of the executive leadership team this role will collaborate closely with all Management teams to ensure integrated campaign execution.

4. Client & Partner Relations

Act as a senior client contact for all media-related discussions presenting complex strategies and performance results clearly and confidently to C-suite / Executive-level stakeholders.

Negotiate strategic partnerships and manage relationships with key media vendors and platforms.

What Were Looking For

Experience 10 years of progressive experience in media planning and buying with a minimum of 5 years focused on DTC / e-commerce brands (agency or in-house).

Experience in CPG health & wellness and supplements space is a plus!

Leadership 8 years of experience managing mentoring and scaling a paid media team (4 direct reports).

Budget Scale Proven history of managing and scaling annual media budgets exceeding $20M across a diverse client portfolio.

Technical Depth Deep hands-on expertise in key platforms including : Meta Ads Manager (Facebook / Instagram) Google Ads and TikTok Ads.

Proficiency in attribution models.

DTC Knowledge Expert understanding of the e-commerce full- funnel customer journey mapping and the relationship between media creative site conversion and LTV.

Education Bachelors degree in Marketing Business Analytics or a related field.

Why Youll Love It Here

Collaborative Teams : A global team of marketing experts here to help each other drive mutual success and contribute to TNTs success as a global force in direct response marketing.

Growth : An entrepreneurial promote from within culture where your impact innovation and growth are valued acknowledged and awarded.

Remote Flexibility : A fully remote environment giving you the time you need to pursue your passions outside of work so you do better at work.

Competitive Pay & Bonus Structure

U.S entity : Full benefits package Unlimited Flexible Time Off Paid Holidays

Key Skills

Car Driving,Fitness,Facilities Management,Agriculture,Communication,Archicad

Employment Type : Full Time

Experience : years

Vacancy : 1