Vice President of Brand Marketing

Vice President of Brand Marketing

About the Company

Well-known manufacturer & marketer of outdoor footwear & apparel

Industry

Retail

Type

Public Company

Employees

201-500

About the Role

The Company is seeking a VP Brand Management to lead the strategic direction of brand marketing, with a focus on delivering short-term and long-term growth goals. The successful candidate will be a consumer-centric, creative leader capable of driving change that elevates integrated marketing efforts. This role requires a strong background in brand strategy, including the development of long-term marketing strategies, and the ability to influence decisions across various business strategies. The VP will also be responsible for overseeing the development of global integrated marketing campaigns, ensuring they are engaging and drive consumer interest and demand. Candidates for the VP Brand Management position at the company should have a Bachelor's degree in marketing, communications, or a related field, with an MBA preferred. A minimum of 10 years of professional experience in brand marketing, including at least 5 years in a leadership role, is required. The role demands a proven track record in developing successful marketing campaigns, managing integrated marketing across multiple channels, and a strong understanding of paid media planning. The ideal candidate will have a passion for creative marketing, a good eye for design, and experience in international marketing. Strong leadership and team management abilities are essential, as is the capacity to foster a culture of excellence and drive large-scale change initiatives. The role is global in nature, requiring the ability to work across time zones and travel as needed.

Hiring Manager Title

Chief Marketing Officer

Travel Percent

Less than 10%

Functions

• Marketing