Fractional Marketing Manager

CORE PURPOSE

Make sure all of our marketing is happening the way it should be. This includes all GMB profiles, digital ads, websites, and directories with QA / QC for all digital, network and vendor marketing. Keep everything updated and over-performing so that every company grows quickly.

CORE RESPONSIBILITIES

Listings & Local Search

Maintain GMB profiles across every company

Manage profile status including new setup, verification and suspensions

Keep business info, service areas, and services updated

Improve listing performance through posts, updates, and optimization

Maintain directories, NAP accuracy, citations, and duplicate listings

Track rankings, keywords, GeoGrid performance, and competitor citations

Oversee review trends, response quality, and overall reputation management

Website Management

Manage all plugin and theme updates in WP Engine

Oversee site backups and security alerts

Review and correct broken links, outdated content, and metadata issues

Monitor crawl errors, indexing, and web vitals issues

Optimize desktop and mobile layout for all pages

Run web form checks and spam protection

Track all web analytics, tracking codes, and events

Maintain all basic compliance expectations

Keep sites prepared for AI search changes and requirements

Google Ads

Share monthly dashboards with performance metrics and ranking updates

Maintain campaign structure and organization

Oversee form and call conversion tracking

Monitor spend, pacing, and budget-rule automation

Manage keywords, targeting, and negative keyword lists

Run A / B testing for continuous improvement

Review competitor ads in each market

Check lead quality and call recordings regularly

Send out monthly ads performance reports

Social Media QA / QC

Review posts, reels, stories, etc.

Check copy, tagging, formatting, content, etc.

Monitor engagement handling and overall performance

Track and improve all content calendars

Identify performance patterns and correct issues

Vendor & Network Marketing

Oversee all event marketing and presentation materials

Improve all signage, handouts, flyers, and vendor leave-behinds

Review event ROI and vendor and network marketing results

Make sure follow-up is completed after events and networking

set and maintain high standards for Trusted Vendor marketing materials

Collaboration Points

Work with company managers to stay on top of the highest level of marketing performance

Research and communicate the latest marketing trends that affect company sales or operations

Support leadership with consistent feedback with growth opportunities in mind