Sales Enablement Data Analyst - Commercial

Sales Enablement Data Analyst

The Sales Enablement Data Analyst is part of a team that is responsible for helping target and progress prospecting efforts by developing and executing campaigns and reporting. The Data Analyst supports the Sales Enablement Team by developing, vetting and producing a lead / contact campaign list, (with an 80-90% level of accuracy) that meets the request of the Commercial Payments sales team within Insight360 (Salesforce).

Essential Functions

• Support team members by following the lead generation work flow to identify net new leads / prospects, including detailed contact information utilizing; Data.com, ZoomInfo, Insight360, Definitive Healthcare, and LinkedIn
• Produce and import lists and follow-up campaign activities into Insight360
• Upload targeted lists to campaigns for return on investment tracking
• Build reports to monitor sales movement for campaign initiatives and track return on investments, while identifying ways to help improve the process
• Work with team members to identify, organize, and focus prospecting efforts on medium priority prospects within Insight360
• Support team members with the primary goal of building brand awareness, nurturing current relationships for cross-selling opportunities, and growing sales with net new accounts and markets. Accounts and markets will be defined by leadership.
• Perform other duties as assigned

Knowledge, Skills & Abilities Required

Education & Experience