Product Marketing Manager

Product Marketing Manager

At Veracity, we aim to be a different kind of insurance partner one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution leads to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most : helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We're growing fast and want you to be a part of it!

We're seeking a talented, humble, hungry, smart, and proactive Product Marketing Manager to join our team remotely. Reporting to the Lead Product Marketing Manager, the Product Marketing Manager (PMM) is a critical member of Veracity's "4Ps" strategic team consisting of the Product Owner, Program Manager, Product Lead, and Product Marketing Manager. The objective for all PMMs is to achieve product performance goals, initiative success, and to contribute significantly to overall company goals through the performance of assigned products.

PMMs are assigned to specific products / product lines and are responsible for having a thorough understanding of the assigned product's / program's features / benefits / exclusions. They are also responsible for co-creating and having a comprehensive understanding of the target audience for assigned products, the competitive landscape for assigned products, how to best position these products in the overall market and competitive landscape, and regularly report on the success or failure of assigned products, the initiatives supporting their products' success, and other related efforts.

Part strategist, part brand manager, part consultant, and part orchestra conductor / general contractor, PMMs are personally responsible for fulfilling a portion of the Market & Competitive Analysis, Growth Proposals, and frequently create business cases for new initiatives as well as report on both product performance and initiative success. PMMs bear ultimate responsibility for product performance, have a specific responsibility for overall new policy growth, and must coordinate well with others to ensure overall product success and any / all efforts that contribute to both assigned product goals and overall company goals.

Key Responsibilities

• Conduct market research with 4Ps members and other supporting staff to find answers about consumer requirements, habits and trends, market sizing, etc.
• Conduct competitive research with 4Ps members and other supporting staff to discover product features, product opportunities, pricing options, competitor competencies / deficiencies, etc.
• Regularly report to stakeholders on product performance, including an analysis of reasons for success or failure, with specific (but not sole) focus on the new customer acquisition funnel
• Assist stakeholders and executives in the creation of annual product performance forecasts using sound data practices and analysis, historical and forward-looking insights, and any supporting tools / personnel
• Assist resource managers and others in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Where necessary, plan, organize, and execute or oversee the execution of various audience feedback systems including but not limited to focus groups, surveys, site surveys, and polls
• Coordinate with all Marketing leaders and resource managers to ensure ancillary channel strategies, campaigns, and efforts are appropriately supportive of overall product needs
• Both coordinate and contribute to a first-class Community of Practice for PMMs that is focused on setting and achieving role-based goals that support department and company goals, sharing best practices, findings, and positive test or initiative results that might be of use across other products, and focuses on how to best get alignment across the 4Ps team, at-large Marketing team, and other relevant stakeholders
• Consistently be a champion of the customer and the customer experience through first-hand knowledge and by hearing the voice of the customer through other staff members including Product Leads and other support staff, including but not limited to CSR and Partnerships team members
• Oversee, personally orchestrate, and assist resource managers in ensuring an effective and smooth handoff of new products that are transitioned from the New Product Development team to the Marketing team
• Personally create and professionally represent Initiative Success Plans (ISPs) that outline a potential effort's resource need, returns, metrics, business case, supporting staff, etc. as well as provide feedback on ISPs authored by others including other 4P strategic team members, resource managers, support staff, etc.
• Provide feedback, insights, and ideas to the VP of Marketing, Resource Managers, and other Marketing department leaders on resourcing challenges / constraints / needs, planning, prioritization, budgeting, operations, etc.
• Required to perform other duties as requested, directed, or assigned

Requirements and Qualifications

Perks

Why Veracity?

Here at Veracity, you'll be part of a team of trailblazers and visionaries. We're not just revolutionizing the way people "do" insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to :

Compensation Range : $105k / yr - $117k / yr

We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics. If you need accommodation, please let us know during the interview process.