Director, Performance Analytics

This is a remote role, required to work in EST hours.  Who We Are   Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution.

We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem-solving, and technological know-how.

Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships.

With a team of 300 professionals across global locations including Boston, D.C.,London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, MetLife, Elevance, Flex and CERN.     Who We're Looking For  Marketbridge is seeking a Director, Performance Analytics to shape how marketing performance is communicated, defined, and optimized across integrated, multi-channel B2B marketing programs.

This role is ideal for a strategic leader who excels in advising clients, translating complex business objectives into actionable insights, and driving impactful conversation around marketing performance.  In this role, you will serve as a trusted advisor to senior marketing and business leaders—helping them understand, measure, and optimize the impact of their multi-channel B2B marketing programs.  As a critical bridge between Demand Strategy, Media, and Client teams, you will establish performance reporting standards, guide optimization strategies, and ensure consistent reporting narratives are delivered.

You’ll play a critical role in working with clients to understand their campaign goals, objectives, and reporting needs to develop measurement frameworks, validate tracking assumptions, and ensure accurate and timely performance reporting.

Measurement frameworks are grounded in a strong understanding of digital marketing platforms and how their performance works together to tell a cohesive story—spanning tools such as Google Analytics 4, Google Ads, LinkedIn, 6sense, and Demandbase.  We’re looking for a leader with a growth mindset; curious, adaptable, and eager to work with others to push the boundaries of how marketing performance is defined and optimized.

You understand not only the current best practices of measurement and analytics, but also how emerging technologies, particularly AI, are reshaping the landscape.

You see AI as both a powerful tool to accelerate insights and as a market-shaping force that will influence how clients think about strategy, measurement, and optimization.   If you’re excited by the opportunity to elevate performance strategy, connect data to business impact, and guide clients and teams with clarity, this role is for you.   Key Responsibilities  Serve as a senior face to the client, competently, clearly and confidently representing performance analysis of campaigns and programs; providing measurement and reporting recommendations and guidance; and ,troubleshooting in the moment as required  Partner with Demand Strategy and Media teams to develop measurement frameworks aligned to campaign and business objectives.   Act as a strategic communicator and analytical thinker as you build lasting relationships with clients  Establish and maintain KPI definitions, performance benchmarks, and baselines.   Collaborate with technical teams and subject matter experts of key marketing channels to validate tracking assumptions, data availability (and limitations) across platforms / vendors, and infrastructure requirements before campaign launch.   Partner with clients to ensure clarity around reporting needs, strategic priorities, and data availability.   Inform campaign planning by shaping tracking requirements and UTM / naming strategies.   Lead interpretation of campaign performance data, identifying patterns, trends, and insights to guide optimization.   Develop and deliver compelling performance narratives, including executive summaries and recommendations.   Partner with Demand Strategy and Media teams to influence tactics based on performance insights.   Represent Performance Analytics in client conversations, campaign planning, and retrospectives.   Manage team assignments by aligning Performance Analytic talent to project and client needs.   Qualifications  8+ years of experience in marketing strategy, analytics, or performance measurement, ideally within an agency or B2B environment.   Proven expertise in multi-channel marketing performance management (demand generation, ABM, paid media, etc.).   Exceptional presentation and storytelling skills, with the ability to communicate complex analytical insights clearly and persuasively to executive and client audiences.  Strong knowledge of measurement frameworks, KPI development, and campaign optimization.   Strong knowledge of common KPIs used to measure marketing channels such as paid search, paid social, display / retargeting, website etc.   Experience reviewing reports and / or extracting and assessing data from platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager, 6Sense, Demandbase, HubSpot, Marketo, and Salesforce is a plus   Working knowledge of Excel, Python and SQL an asset   Experience partnering with technical teams on data validation, tracking, and reporting infrastructure.   Skilled at interpreting data, identifying insights, and translating them into strategic recommendations.   Exceptional communication skills, with the ability to craft compelling narratives for senior executives.   Experience managing teams, balancing project assignments, and fostering talent development.   Comfort working cross-functionally with strategy, media, data, and client service teams.   Our Culture  Marketbridge supports Fortune 50 companies and top global brands in redefining how they go to market.

At Marketbridge, you’ll join a vibrant community of collaborative minds dedicated to reinventing growth.

We celebrate curiosity, reward bold thinking, and empower you to take the lead in shaping innovative strategies.

From day one, you’ll gain hands-on experience, learn from supportive mentors, and engage in ongoing professional development through targeted training, skill-building workshops, and leadership guidance.

Our inclusive environment values each individual’s voice, fostering genuine connections and a sense of belonging.

Here, you won’t just watch the industry evolve—you’ll help drive it, turning fresh ideas into measurable outcomes and building a career defined by meaningful impact and continuous growth.  Benefits & Perks  At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth.

Here’s what you can look forward to :

• 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).

Plus, we’re closed from Christmas to New Year’s so you can fully unplug.  💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.  💰 Financial Security – 401(k) with a 3% company contribution