Sr. Visual Designer — Visual Identity and Design System Job at General Motors of

Job Description

Hybrid or Remote : Reporting where work can / needs to be performed and collaboration should happen. If the person lives within 50 miles of such a location, they are expected to come in three times a week. If they do not live within 50 miles of any of those locations, they don't need to report in.

This role is based remotely, but if you live within a 50-mile radius of Austin, Warren, or Sunnyvale, you are expected to report to that location three times a week at minimum.

This job may be eligible for relocation benefits.

About the Role :

We’re seeking a highly skilled Graphic Designer with 7–10 years of experience and a deep appreciation for timeless design principles. In this role, you’ll contribute to both the evolution of the GM Design Language and the creation of a cohesive GM Design System —supporting visual consistency across vehicle operating systems, web, and mobile platforms. Typography, structure, and clarity will be central to your approach in developing user experiences that are memorable, innovative, and enjoyable. A key part of your role will be bridging the gap between brand and UI design—ensuring that every interface not only functions beautifully but also reflects the voice, values, and visual identity of the GM brand. You’ll translate brand principles into actionable design systems that guide and inspire teams across digital product design and marketing.

You bring a modernist sensibility grounded in enduring principles—not fleeting trends. Your work is shaped by rigorous systems thinking and a disciplined, grid-based design methodology, applied across both brand and interface design.

Influenced by foundational design icons such as Wim Crouwel, Otl Aicher, and Josef Müller-Brockmann, you believe that strong ideas, clarity, and structure are the foundations of exceptional design. You’ll play a key role in shaping GM’s visual identity and advancing the GM Design System—ensuring precision, unity, and purpose across every touchpoint as the brand comes to life across products and platforms.

Key Responsibilities :

• Develop and execute cohesive visual systems across brand identity, print, digital, and UI design.
• Create and refine design solutions that clearly and elegantly communicate complex data.
• Apply expert typography skills to maintain a consistent, expressive brand voice and tone.
• Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
• Develop robust design logic and frameworks before initiating visual execution to ensure a purposeful and practical design.
• Prioritize content over decoration—champion clarity, functionality, and meaningful communication in every design.
• Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
• Work with front-end developers to ensure seamless implementation of design systems and UI components.
• Adapt brand systems across diverse media with creativity, precision, and consistency.
• Support and mentor a small design team (2–3 designers), fostering collaboration and professional growth.

Qualifications :

What We Value :

Compensation :

The salary range for this role is $177,000 - $270,900. The actual offer will vary based on experience and other relevant factors.

Bonus potential :

Incentive pay based on company, job, and individual performance.

Benefits :

Health and wellbeing programs including medical, dental, vision, HSA, FSA, retirement plans, life insurance, paid leave, tuition assistance, GM vehicle discounts, and more.

GM does not provide immigration sponsorship for this role. Do not apply if you require sponsorship now or in the future.

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