Trade Development Manager

Southern Glazer’s Wine & SpiritsRosedale, MD, US

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Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy / standards.

Primary Responsibilities

Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
Plan, execute and evaluate sales, promotions, and marketing of brands
Deliver marketing brand plans to management teams
Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review / planning meeting with SGWS leadership
Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
Set program objectives and measure ROI with a KPI scorecard
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds related to local marketing and brand planning
Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts / trends, channel dynamics, key account dynamics, etc.

Additional Primary Responsibilities

Ensure brand pricing and gross profit is aligned to strategy by channel

Oversee funds related to local marketing and brand planning

Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts / trends, channel dynamics, key account dynamics, etc.

Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting

familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts

Support POS / VAP planning and buys

Coach, direct, and counsel team on overall performance; define expectations and monitor progress

Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to

Perform other job-related duties as assigned

Minimum Qualifications

Bachelor’s degree in a related field; or an equivalent combination of education and experience

Five years of relevant experience

Able to obtain and meet industry licensing requirements as needed

Must possess a valid driver license and secure and maintain auto-liability insurance by state laws

Overnight travel as required

Good knowledge of Commercial Finance and Pricing practices

Knowledge of applicable state regulations and adult beverage market dynamics

Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software

Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders

Understanding of wine and spirits to include regions / varietals, product / food pairing techniques, basic production, and service

Ability to manage multiple projects / priorities on tight deadlines and maintain a high level of quality output

Strong analytical, verbal, and written communication skills

Physical Demands

Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping

Critical nature of this job may require extended hours, overtime, and weekends

May require occasional lifting / lowering, pushing, carrying, or pulling up to 20lbs

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Trade Development Manager • Rosedale, MD, US