Sr. Social Media Manager

We’re seeking a Senior Social Media Manager to lead, inspire, and elevate a talented social media team for a globally recognized lifestyle brand. This role is ideal for a strategic yet hands-on leader who thrives in a fast-paced, creative environment and understands how to balance storytelling with performance-driven insights. As Senior Social Media Manager, you’ll oversee a team of five to six social specialists, scaling an already strong organic social presence while ensuring consistency, creativity, and cultural relevance across all channels. You’ll guide social strategy, nurture team growth, and drive results that strengthen community engagement and brand loyalty. The ideal candidate is empathetic, collaborative, and data-informed — a natural leader who knows how to motivate with kindness while maintaining excellence.

Responsibilities : Strategy & Leadership

Lead the evolution of the brand’s organic social media strategy, building on existing strengths and maintaining a unified voice and visual identity.

Manage, mentor, and develop a team of five to six social media professionals across community management, creative, and operations.

Align social strategy with broader brand and marketing goals, ensuring integration with paid, influencer, and PR initiatives.

Stay ahead of social trends, cultural conversations, and audience behaviors to keep the brand relevant and resonant.

Partner cross-functionally with brand, creative, PR, and paid teams to drive cohesive messaging and campaign alignment.

Content & Community

Oversee content planning, publishing, and optimization across all social channels.

Review and refine creative briefs, copy, and visual assets to maintain storytelling excellence and brand consistency.

Guide real-time community engagement that’s authentic, timely, and on-brand.

Collaborate with creators and partners to enhance the brand’s organic performance and cultural footprint.

Maintain close relationships with platform reps (Meta, TikTok, YouTube, LinkedIn, etc.) to leverage new tools and opportunities.

Performance & Optimization

Define and track KPIs across engagement, reach, sentiment, and growth.

Analyze performance data, extract insights, and translate findings into actionable strategies.

Maintain deep knowledge of platform algorithms, best practices, and emerging technologies.

Present monthly and quarterly reports to senior leadership, connecting organic success to overall business goals.

Required Qualifications :

6–8 years of social media experience, including at least 2 years managing a team.

Proven ability to drive growth, engagement, and storytelling across organic social channels.

Strong grasp of platform algorithms, analytics, and tools (e.g., Sprout, Dash Hudson, Emplifi).

Excellent writing, creative direction, and communication skills.

Experience collaborating cross-functionally with brand, creative, and communications teams.

Deep understanding of digital culture, creators, and social media trends.

Agency experience preferred; hospitality or cruise experience not required.

Ability to balance long-term strategic vision with real-time content agility.

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