Database Marketing Specialist

Location : SAHARA Las Vegas | 2535 Las Vegas Blvd. South | Las Vegas, NV 89109

Job Type : Full-Time

Reporting To : Database Marketing Manager

Role Summary :

The Casino Marketing Database Specialist will be instrumental in the rigorous management, analysis, and operational use of our marketing database. This role involves both strategic and routine data handling tasks to support our marketing objectives. Reporting directly to the Database Marketing Manager, this position is a blend of analysis and hands-on data management, ensuring our marketing efforts are both effective and efficient.

Key Responsibilities :

• Database Maintenance : Regularly perform database cleaning and updating tasks to ensure data accuracy and integrity. This includes removing duplicates, correcting errors, and adding new entries.
• Data Analysis & Segmentation : Dive deep into customer data to identify patterns and opportunities for targeted marketing actions. Use SQL queries and analytics tools to segment customer data effectively.
• Campaign Support : Contribute to the development, execution, and analysis of marketing campaigns. Prepare data lists for email blasts, direct mail campaigns, and other promotional activities. Perform routine data checks on outgoing mailers and emails.
• Performance Reporting : Generate regular reports on campaign outcomes, database health metrics, and customer engagement statistics. Use dashboard tools to visualize data for easy consumption by the marketing team.
• Compliance and Best Practices : Ensure all database marketing activities comply with legal and regulatory standards. Stay informed about best practices in data management and marketing analytics.

Qualifications :

About SAHARA Las Vegas :

SAHARA epitomizes the timeless soul of Las Vegas. With a bold, sophisticated flair and a boutique approach to personal service, SAHARA provides guests with an intimate and unexpected experience that sets a new standard for Vegas. Completely remodeled and reimagined for a new era, SAHARA offers three distinctive hotel towers, a variety of five-star dining options, and a world-class casino. With unexpected delights around every corner, SAHARA embodies the style, sophistication and playful sense of possibility that’s truly the spirit of Vegas – and brings the iconic Vegas experience to a whole new generation.Perks & BenefitsWe offer competitive wages with fantastic benefits for full-time and part-time jobs. Join us for an exciting career on the Las Vegas Strip! https : / / youtu.be / mJhPxlqlxQYNewly Increased WagesComprehensive Benefits (Medical, Dental, Vision, Supplemental Coverage)401K Retirement PlanPaid Time Off (Vacation Pay)Free Daily MealsRoom & Restaurant DiscountsDiscounted / Free Tickets for Certain ShowsAnd much more! SAHARA Las Vegas strives to support and grow our diverse workforce which reflects our community and the guests we serve. What’s On The HorizonSAHARA is in the midst of expanding its offerings to guests in the coming months. SAHARA will also welcome two more new dining outlets before the year is up, including The Noodle Den and Ballo Italian Soul.https : / / phe.tbe.taleo.net / phe02 / ats / careers / v2 / jobSearch?act=redirectCwsV2&cws=87&org=GRANDSIERRARESORT For more information about what’s coming soon, click here.