Senior Manager, Global Marketing Transformation & Operations

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role is a hybrid position

Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Seattle or Boston office locations.

Sonos Consumer Marketing is at the very heart of introducing the Sonos experience to the world. We are the storytellers, analysts and strategists charged with building meaningful connections with our customers and expanding the brand's global reach. Our work has a direct line to business growth, where we bring the brand to life through impactful, data-driven campaigns. Our approach ensures every investment drives meaningful results. The team is dedicated to attracting new listeners, fostering our loyal community and securing our place as an innovative leader in home audio.

As the Senior Manager, Marketing Transformation & Operations , you'll be a crucial leader reporting to the Senior Director, Consumer Marketing charged with driving significant evolution in our marketing capabilities while ensuring operational excellence. This role is responsible for overseeing our Marketing Effectiveness, Marketing Analytics, and Marketing Operations functions. You'll lead a team dedicated to optimizing our marketing investments, extracting actionable insights, and streamlining processes to amplify our impact and deliver exceptional results. Your strategic vision, change leadership, and operational prowess will directly shape the next chapter of Sonos' growth.

What you'll do

Strategic Leadership & Transformation

Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions.

Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies.

Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture.

Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos' competitive edge in the sound industry.

Marketing Effectiveness & Measurement

Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives using econometrics models (MMM), incrementality solutions and modern attribution.

Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation.

Establish and track key performance indicators (KPIs) to ensure marketing efforts are delivering tangible business outcomes.

Marketing Analytics & Insights

Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations.

Ensure the integrity and accessibility of marketing data, working to integrate various data platforms for a holistic view of customer journeys and campaign performance.

Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners.

Marketing Operations & Process Optimization

Provide leadership and guidance to the Manager, Marketing Operations, ensuring the seamless execution of marketing campaigns and initiatives.

Identify and implement best practices for marketing technology (MarTech) stack utilization, automation, and workflow efficiency.

Drive continuous improvement in marketing processes, from campaign planning to execution and reporting, ensuring scalability and compliance.

Team Leadership & Development

Lead, mentor, and develop a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations.

Foster a collaborative and empowering environment that encourages innovation, professional growth, and accountability.

Manage resource allocation and workload across the teams to ensure optimal performance and delivery against priorities.

What you'll need

8-10+ years of experience in roles focused on marketing operations, marketing analytics, or marketing effectiveness, with at least 3+ years in a leadership position overseeing multiple functions or significant initiatives.

Demonstrated success in leading and implementing significant marketing transformation initiatives and delivering measurable business impact.

Proficiency in marketing measurement, including attribution modeling and campaign performance analysis.

Strong understanding of marketing technology ecosystems (CRMs, DMPs, analytics platforms, marketing automation tools) and their application to optimize marketing efforts.

Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations.

Excellent leadership and team development capabilities, with proven experience managing and mentoring diverse teams.

Superior communication and presentation skills, capable of influencing and collaborating effectively with stakeholders at all levels.

Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field.

Preferred Qualifications

A master's degree (MBA or equivalent) is a plus, but not required.

Experience in the consumer electronics or technology industry is a bonus.

Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing.

Previous experience championing data privacy and compliance across marketing initiatives, ensuring adherence to global regulations (e.g., GDPR, CCPA, LGPD) and emerging AI-specific privacy frameworks to build trust and mitigate risk.

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship : Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Hybrid

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is :

$145,000 and $181,700

The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including :

Medical, Dental, and Vision Insurance

A 401(k) plan with company matching and immediate vesting

An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

80 hours of sick time upon hire, refreshed annually

Up to 12 paid holidays per calendar year

Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

Company-paid Disability, Life, and AD&D Insurance

Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

Mental health benefits to support your holistic well-being

A generous employee discount program & Sonos Radio HD - on us!

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Notice to U.S. Job Applicants : Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.