Senior Marketing Strategist

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Senior Marketing Strategist

role at

Blue Cross and Blue Shield of Kansas

23 hours ago Be among the first 25 applicants

Join to apply for the

Senior Marketing Strategist

role at

Blue Cross and Blue Shield of Kansas

Blue Cross and Blue Shield of Kansas provided pay range

This range is provided by Blue Cross and Blue Shield of Kansas. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$83,280.00 / yr - $99,000.00 / yr

The Senior Marketing Strategist is a liaison between the marketing team and sales / product partners. Work is 60% strategic, 40% transactional. The SMS develops and maintains strong relationships with clients, understands their needs, objectives & expectations. The SMS autonomously manages multiple, complex clients and campaigns (size & volume). The SMS works with internal teams (creative, media, digital) to develop campaign concepts, strategies, tactics and timelines. The SMS makes strategy and budget recommendations (~1M oversight), develops and oversees the execution of campaigns, ensuring they are delivered on brand, on time, on budget - and meet stated goals and objectives. The SMS tracks and analyzes performance using various metrics and analytics tools and uses data-driven insights to optimize current and future strategies. The SMS stays informed about industry trends, market developments and competitor activities. The SMS negotiates contracts and agreements with vendors and manages administrative aspect of the work including contract renewals and billing. The SMS may manage Marketing Coordinator(s) and can act as a delegate for the Strategic Marketing Manager when unavailable.

“This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”

Why Join Us

Make a Positive Impact :

Your work will directly contribute to the health and well-being of Kansans.

Family

Comes First : Total rewards package that promotes the idea of family first for all employees.

Professional Growth Opportunities :

Advance your career with ongoing training and development programs.

Dynamic Work Environment :

Collaborate with a team of passionate and driven individuals.

Trust :

Work for one of the most trusted companies in Kansas

Flexibility :

options to work onsite, hybrid or remote available

Balance :

paid vacation and sick leave with paid maternity and paternity available immediately upon hire

Inclusive Work Environment :

We pride ourselves on fostering a diverse and inclusive workplace where everyone is valued and respected.

Compensation

$83,280 - $99,000 annually

Exempt 16

Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.

What you’ll do

Marketing Strategies :

Develops / recommends comprehensive program / product level marketing strategies designed to promote health insurance products and services, aligning with company goals and market trends.

Market Research :

Understands and leverages market analyses to identify opportunities, competitive landscape, and consumer behaviors - to inform marketing strategies.

Project Management :

Manages the execution of marketing campaigns from start to finish. Ensures projects are delivered on time, within scope, and within budget.

Content Management :

Collaborates with internal teams to create compelling and compliant marketing content that resonates with target audiences.

Performance Analysis :

Monitors and analyzes the performance of marketing programs, using data-driven insights to refine strategies and improve ROI.

Budget Management :

Develops / recommends marketing spend to deliver on marketing strategy goals. Tracks expenses and ensures campaigns operate within allocated budgets.

Purchasing & Vendor Management :

Selects vendors and makes purchasing recommendations that support budget and marketing objectives. Supervises production with outside vendors; keeps projects within budget.

Partnership & Communication :

Builds and maintains strong internal and external partner relationships. Demonstrates excellent verbal and written communication skills.

Team Collaboration :

Works closely with cross-functional teams including sales, product, creative, digital, and media departments to ensure seamless execution of campaigns and programs.

Compliance Oversight :

Responsible for ensuring all components follow and adhere to strict review, approval and documentation processes for CMS, KID, URAC and BCBSKS brand guidelines.

What you need

Knowledge / Skills / Abilities

Communication :

Excellent verbal and written communication skills to effectively convey ideas, strategies, and campaign results to clients and internal teams.

Negotiation Skills :

Ability to negotiate contracts and agreements, ensuring favorable terms for both the agency and the client.

Leadership :

Ability to lead and motivate teams, providing direction and support to ensure successful project outcomes.

Marketing Principles :

Understanding of fundamental marketing concepts such as segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion).

Industry Trends :

Awareness of current trends, best practices, and innovations in marketing across various channels (digital, traditional, social media, etc.).

Data Analysis :

Basic knowledge of analytics tools and ability to interpret marketing data to derive insights and optimize campaigns.

Budget Management :

Understanding of budgeting principles and experience in managing campaign budgets effectively.

Relationship Management :

Strong interpersonal skills to build and maintain client relationships, manage expectations, and resolve conflicts. Strong relationship-building skills to develop and maintain positive client relationships.

Project Management :

Ability to plan, organize, and oversee multiple marketing projects simultaneously, ensuring deadlines and objectives are met.

Strategic Thinking :

Capacity to think strategically and develop comprehensive marketing plans that address client objectives and challenges.

Problem-Solving :

Ability to identify issues, analyze root causes, and propose effective solutions to optimize campaign performance.

Adaptability :

Flexibility to adapt to changing client needs, market conditions, and industry trends to adjust marketing strategies accordingly.

Results-Driven :

Commitment to achieving measurable results and KPIs, with a focus on continuous improvement and ROI for clients.

Education and Experience

Experience :

5+ years business experience including marketing, advertising, product marketing, digital marketing, account-based marketing, sales, sales enablement, communications. Healthcare marketing experience preferred.

Bachelor's Degree :

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred OR 7+ years related Marketing / Business experience in lieu of Bachelor’s Degree.

Physical Requirements

Alternating between standing and sitting

Driving

Hearing

Keyboarding

Kneeling

Speaking

Standing

Walking

Cognitive Demands

Executes tasks independently

Learns and memorizes tasks

Maintains concentration / focus on tasks

Base pay is only one component of your competitive Total Rewards package

Incentive pay program (EPIP)

6 weeks paid parental leave for new mothers and fathers

Fertility / Adoption assistance

2 weeks paid caregiver leave

Health & fitness benefits, discounts and resources

Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Job function Marketing and Sales

Industries Insurance

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