Job Description
Job Description
Salary :
DIRECTOR OF SALES & MARKETING
Scintilla EG Holding Company
Location : Hybrid / Based in Marion, Iowa
Reports to : CGO, COO or CEO
Exempt or Non-Exempt : Exempt
Status : Full-Time
Typical Working Hours : 7 : 30am to 4 : 30pm; Some travel required
Role Purpose :
The Director of Sales & Marketing will be a strategic, cross-functional leader responsible for accelerating smart, sustainable growth across all business units under Scintilla EG Holding Company. This leader will unify go-to-market strategies, elevate brand presence, optimize pipeline health, and align marketing and sales execution with the companys ownership-driven culture and long-term value creation goals.
Key Responsibilities :
Sales Leadership :
- Design and lead a shared sales strategy across business units (e.g., Automation, Electric, Power & Safety), balancing centralized oversight with decentralized execution.
- Partner with operational leaders to identify ideal customer profiles and emerging market opportunities aligned with each BUs strengths.
- Define and track KPIs for lead generation, pipeline velocity, customer retention, and revenue growth.
- Implement CRM (e.g., Acumatica or alternative) discipline to ensure visibility and accountability in the sales process.
- Coach and develop sales talent, fostering a culture of ownership, responsiveness, and results.
Marketing Strategy & Brand Elevation :
Own the Scintilla EG and ESCO brand voice and visual identity assuring consistency and resonance with key audiences (clients, partners, recruits).Develop and execute marketing plans that support both company-wide growth objectives and business-unit-specific campaigns.Oversee digital presence (website, LinkedIn, paid / organic media, email campaigns, SEO / SEM).Leverage trade shows, industry associations (e.g., CSIA, SMRP), and content marketing to position ESCO as a thought leader and trusted integrator.Cross-Functional Collaboration :
Work closely with business unit leaders, engineering / operations, finance, HR, and IT to align growth efforts with resource capacity and operational readiness.Support business development and acquisition efforts with pre-deal research and post-deal go-to-market integration planning.Customer & Market Insight :
Lead voice-of-customer efforts to understand buying behavior, satisfaction, and unmet needs.Identify industry trends, competitive threats, and partnership opportunities across core and adjacent markets (e.g., industrial automation, electrical contracting, infrastructure).Qualifications :
8+ years of progressive experience in B2B sales, marketing, or business development (industrial, engineering, or technology sectors preferred).Demonstrated success leading high-impact GTM strategies across multiple divisions or business lines.Deep understanding of CRM and marketing automation platforms; Acumatica CRM experience a plus.Strong leadership, communication, and storytelling skillsable to influence at all levels and connect technical capability to customer value.Entrepreneurial mindset with a bias for action, results, and continuous improvement.Key Traits We Value :
Forward-Thinking anticipates industry changes and positions us ahead.Transparent & Grounded communicates openly and honestly.Responsive & Reliable delivers with precision and accountability.Ownership Mindset acts as a steward of the enterprise, not just a department.