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Content Marketing Manager Job at Drive Health in Gilbert

Content Marketing Manager Job at Drive Health in Gilbert

Drive HealthGilbert, AZ, United States
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Job Description

Job Description

Summary : To own and scale a full-funnel content engine that educates, inspires, and converts payers, health systems, and clinicians. Reporting to the Senior Director of Marketing, you’ll develop research-driven narratives, translate clinical expertise into compelling stories, and fuel demand for our B2B SaaS platform. This is a builder role : you’ll shape strategy, roll up your sleeves to write, and orchestrate agencies and SMEs to hit aggressive growth targets.

Key Responsibilities

  • Craft and execute an end-to-end healthcare content strategy spanning SEO, thought-leadership, webinars, podcasts, social, email, and events.
  • Interview clinicians, patients, and internal experts to transform complex topics into clear, compliant storytelling (e.g., case studies, whitepapers, explainer videos).
  • Own the editorial calendar, ensuring timely delivery against product launches and campaign timelines.
  • Optimize on-page SEO (keyword research, meta-data, schema) and off-page tactics to increase qualified organic traffic and backlinks.
  • Collaborate on messaging frameworks and sales enablement assets that shorten deal cycles.
  • Manage external writers, designers, and videographers; enforce brand voice, style guide, and regulatory standards (HIPAA, ADA, FDA advertising).
  • Track content performance in HubSpot / GA4; iterate using data to improve engagement, MQL conversion, and pipeline contribution.
  • Support conference and field-marketing teams with abstracts, booth copy, and post-event nurture sequences.
  • Safeguard PHI by following internal compliance protocols and coordinating with Security & Legal teams.

Required Qualifications

  • 4–6 years’ experience in B2B healthcare or health-tech content marketing —ideally for a SaaS or digital-health company.
  • Demonstrable portfolio of long-form and short-form assets that moved prospects through awareness, consideration, and decision stages.
  • Working knowledge of HIPAA, patient privacy considerations, and clinician reviewer workflows.
  • Proficiency with CMS, marketing automation (HubSpot or similar), and basic HTML / SEO best practices.
  • Strong project-management skills; able to balance strategic planning with hands-on creation.
  • Exceptional writing, editing, and interviewing abilities with an eye for narrative clarity and brand tone.

    • Preferred / Nice-to-Haves

  • Familiarity with payer / provider buyer personas, value-based care, and reimbursement dynamics.
  • Experience collaborating with clinical subject-matter experts or medical affairs teams.
  • Knowledge of FDA’s “Bad Ad” program and promotional-review processes.
  • Background in journalistic storytelling or patient-advocacy campaigns.
  • Adobe Creative Cloud or basic video editing know-how.
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    Content Marketing Manager • Gilbert, AZ, United States