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Director, Executive Events & Engagements
Director, Executive Events & EngagementsServiceNow • Santa Clara County, California, USA
Director, Executive Events & Engagements

Director, Executive Events & Engagements

ServiceNow • Santa Clara County, California, USA
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Team

The Strategic Customer Engagement team is part of the Global Industries and Solutions (GI&S) team at ServiceNow. We are hiring a Director of Executive Events & Engagement Strategy in our Santa Clara CA office. Reporting to the Senior Director of Executive Event & Engagement Strategy this role will partner with our Executive Practitioners to elevate CxO engagements and increase wallet share.

The Strategic Customer Engagement team represents the Chief Customer Officer Chief Financial Officer Chief Digital Information Officer Chief Information Security Officer Chief Transformation Officers SVP of Global Industries & Solutions and Digital Technology SVPs (DTLT) on our 360-degree approach to customer partner and internal employee engagements. The team collaborates with Principals across the company to create long-term trusted relationships with key customers accelerate our scale to $30B and help make ServiceNow the best place to work.

Role

We are looking for an experienced events Principal with a background in executive engagement who can communicate the ServiceNow mission from a variety of perspectives. As ServiceNow grows and we engage with executives across all industries our narrative is more important than ever.

This role will partner closely with Executive offices field sales marketing industry and product teams to help scale the impact of our Executives by creating and executing an events-focused customer engagement strategy.

Event Strategy and Planning

  • Create executive-level summaries of event strategies across our Executive offices and industry teams ensuring alignment with key marketing stakeholders
  • Rolling quarterly planning of comprehensive event strategies for Executive practitioners and industry influencers
  • Establish relationships with marketing to influence areas where we can complement and increase ROI with marketing-led events
  • Documented game plan of all ServiceNow-hosted and 3rd-party events cross-referenced to each Executive and practitioner
  • Strategize and document game plan for optimal Now on Now experience across all relevant events globally
  • Proactively create 3rd-party event strategy (is it worth it is there a speaking opportunity etc.)

Event Execution

  • Plan create track and communicate milestones for main NOW events (Sales Kickoff Gov Forum Knowledge World Forum World Summits)
  • Coordinate Advocate & Exec support on audience acquisition activities (curated emails top targets by region / leader etc.).
  • Own nomination and invite process for our Exec offices (aligned with Mktg / Sales or exec initial outreach or follow-ups).
  • Coordinate event support from the  Advocate staff and the greater team
  • Scale comms across EAs to ensure the team is up to speed on key logistics
  • Coordinate program logistics including production support
  • Create follow-up / reporting on each event (client themes / insights meetings pipeline touched next steps)
  • Qualifications :

    To be successful in this role youll have

  • 12 -15 years of work experience across executive events & engagements preferably in the cloud / enterprise SaaS / software industry
  • Passion for and demonstrated success in understanding and fulfilling internal or external customer needs; problem-solver mindset; ability to take big ideas and make them simple and digestible
  • Deep experience in interacting with a broad spectrum of CxOs with a passion for event planning and executive storytelling
  • Command for building consensus amongst numerous high-powered stakeholders and pushing forward to tangible output / outcomes quickly
  • Proven capability of building and guiding high-performing teams either in a direct or indirect / matrixed capacity
  • Ability to manage change and ambiguity with an action-orientation / drive - must thrive in a dynamic environment with a strong ability to prioritize
  • High energy strong work ethic disciplined execution skills
  • The willingness and ability to travel 30% of the time
  • For positions in this location we offer a base pay of $177100 - $310000 plus equity (when applicable) variable / incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

    Additional Information :

    Work Personas

    We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

    Equal Opportunity Employer

    ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

    Accommodations

    We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

    Export Control Regulations

    For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

    From Fortune. 2025 Fortune Media IP Limited. All rights reserved. Used under license.

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Fiscal Management,Fundraising,Assisted Living,Management Experience,Hospice Care,Nonprofit Management,Operations Management,Strategic Planning,Budgeting,Grant Writing,Leadership Experience,Public Speaking

    Department / Functional Area : Sales

    Experience : years

    Vacancy : 1

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    Director Engagement • Santa Clara County, California, USA

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