Bakery is hiring : Social Media Strategist in Austin

BakeryAustin, TX, United States

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We are looking for a talented, digitally-savvy communicator for the role of Social Media Strategist. This person is responsible for creating and implementing social strategy and campaign development across several client accounts.

You must be experienced in channeling brand sentiment to build authentic, relevant, interactive conversations and relationships; developing content for social channels; planning, implementing, analyzing and optimizing our paid marketing campaigns; and effectively reporting and communicating optimizations to partners and stakeholders.

About Us

Bakery is an independent creative and culture agency designed to ignite people's obsession in great products. From our headquarters in Austin, TX, we work with highly ambitious brands like Johnnie Walker, Nike, Shiner Beer and Frito Lay to infuse cultural value and drive desire at every interaction point, increasing their fandom and helping them make things people want. Bakery is a 2022 and 2024 AdAge Small Agency of the Year.

Responsibilities

Develop and lead social campaign briefs, strategies, rollouts, and amplification plans
Design and execute influencer and partnership content amplification strategies
Oversee all social content from brief through scheduling to publishing
Monitor community activity to stay attuned to audience sentiment and cultural relevance
Identify, assess, and act on real-time trends, opportunities, and high-impact influencer or brand interactions
Proactively engage with content creators and influential figures to build strategic partnerships
Unearth and activate culturally relevant moments that drive breakthrough engagement
Employ creative targeting strategies using custom audiences, third-party data, suppression lists, lookalike audiences, and more
Analyze monthly and campaign-specific reports to uncover trends, insights, and areas of opportunity
Track and optimize strategy performance based on data and learnings
Collaborate closely with Brand Strategists and Client Business teams to make thoughtful, real-time decisions that balance risk and reward

Requirements

Experience

5+ years of social media management / integrated marketing experience agency-side

Proven client management with a track record of success

Full funnel mastery from brief to reporting, across campaign, always-on, and reactive content

Demonstrable background creating social playbooks, voice guidelines, content calendars, and platform roadmaps

Core Strategy & Planning Skills

Content Strategy & Planning

Audience Segmentation & Targeting

Influencer & Partnership Strategy

Cultural Trendspotting & Opportunity Mapping

Paid Social Creative Strategy

Execution & Optimization Skills

Social Channel Management

Community Management & Social Listening

Data Analysis & Insights

Performance Tracking & KPI Reporting

Creative & Collaboration Skills

Creative Brief Writing

Cross-Functional Collaboration (Strategy, Creative, Accounts, Media)

Creator / Influencer Relationship Management

Content Calendar Development

Platform-Specific Best Practices (IG, TikTok, Twitter / X, YouTube, Threads, etc.)

Tools & Technical Skills

Social Media Management Platforms (e.g., Sprinklr, Khoros, Sprout, Later)

Analytics Tools (e.g., Meta Insights, Google Analytics, Brandwatch, NetBase)

Excel / Sheets (for reporting)

Presentation Tools (Google Slides, PowerPoint, Keynote)

Benefits

Medical, Dental, and Vision insurance

401K + match

Unlimited Vacation Time

Pet Friendly Office

Yearly Creative Stipend

No Time Tracking!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting

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Social Media Strategist • Austin, TX, United States