Marketing Associate (View Boston)

Marketing Associate

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues. The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

Attractions Global is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.

View Boston, which encompasses the top three floors of the Prudential Tower, will feature immersive experiential exhibits and a bistro on the 50th floor, an indoor / outdoor cocktail lounge with a 360-degree outdoor viewing deck on the 51st floor, and a double high (24-foot) indoor viewing space on the 52nd floor. The destination, designed with the adventurer in mind, was created to be an attraction that welcomes locals, and domestic and international visitors, being the ideal stop as they begin their Boston experience.

The Role

The Marketing Associate will develop and implement marketing strategies to promote View Boston in partnership with the Director of Marketing. This role involves developing and deploying marketing campaigns & events that drive new and repeat business throughout the year. This role requires strong communication & organization skills to ensure smooth execution across all internal departments.

Essential Functions

• Local Programming : Develop and execute program concepts that drive repeat local visitation throughout the year.
• Marketing Event Coordination : Plan and execute promotional events and campaigns to increase awareness and attendance. This involves coordinating logistics, collaborating with internal and external stakeholders, vendors, and ensuring a seamless visitor experience.
• Partnerships and Collaborations : Establish and maintain partnerships with local businesses, tourism organizations, and relevant stakeholders to enhance the observatory's visibility and attract a diverse audience.
• Email Marketing : Develop and deploy email marketing campaigns for various audience segments supporting attraction initiatives & report campaign analytics to team.
• Content Creation : Develop engaging marketing content across various channels, including social media, websites, and promotional materials, to effectively communicate View Boston's programs and promotions.
• Website & Online Listing Management : Maintain accuracy of attraction information, promotions, ticket packages and department updates on the View Boston website and routinely monitor and update all online listings.
• Social Media : Collaborate with agencies and vendors to develop engaging content across all social media channels that align with brand guidelines.
• Brand Consistency : Ensure consistent branding across all marketing materials, maintaining a cohesive and recognizable image for View Boston.
• Market Research : Conduct market research to identify trends, competitor activities, and opportunities for improvement, providing valuable insights to shape marketing strategies.
• Campaign Analysis : Monitor and analyze the performance of marketing campaigns, using key performance indicators (KPI's) to assess effectiveness and make data-driven recommendations for optimization.
• Collaboration with Internal Teams : Work closely with internal View Boston team, such as sales, operations, food & beverage, and IT to align marketing efforts with overall business goals and ensure a unified approach.
• Communication Skills : Demonstrate strong written and verbal communication skills, both internally and externally, to convey View Boston's value proposition and maintain positive relationships with stakeholders.
• Adaptability : Stay informed about industry trends, changes in consumer behavior, emerging technologies, adapting marketing strategies accordingly to stay competitive in the market.
• Perform other duties as assigned by management.

Qualifications

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Compensation

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Working Conditions

Location : On Site (View Boston - Boston, MA)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Note : The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Legends Global is an Equal Opportunity / Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.