Director, Field Marketing

Director, Field Marketing

Position Summary :

We are seeking an experienced Director of Field Marketing to lead our Field Marketing efforts and team of Regional Marketing Managers tasked to drive brand awareness, customer engagement, and revenue growth within specific geographic regions, often collaborating closely with sales teams. This strategic role will oversee the development and optimization of all field marketing strategy, field marketing program planning and development for Service Experts local service centers.

Key Responsibilities :

• Lead a team of Regional Marketing Managers
• Partner with sales teams to support their efforts and drive pipeline growth
• Create and manage field marketing budgets
• Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
• Market research planning and analysis
• Ensure Service Experts brand standards are consistently applied in all marketing communications
• Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
• Review marketing performance using data from internal and external sources
• Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
• Track, analyze, and optimize field marketing programs and initiatives
• Identify opportunities to improve marketing effectiveness through data analysis and insights
• Prepare reports and presentations on field marketing performance
• Field Marketing Agency management, coordination and liaison for responsible centers
• Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
• Responsible for the effective implementation of all marketing programs within Region and Areas
• Works with Corporate VP, Field Sales & Corporate Marketing as well as with Area Sales Managers, to develop national, regional and area marketing and sales promotions
• Provide field support for Corporate Marketing programs (co-ordination, execution, measurement & feedback)
• Post campaign analysis and communication of best practices
• Identify company partnership opportunities including local or regional utilities and partners
• Other duties as assigned
• Hybrid Schedule :
• Mondays and Fridays Remote
• Tuesday and Thursdays Onsite - 3400 N. Central Expressway, Richardson, TX 75080
• Travel : Up to 20%

Required Qualifications :

Essential Skills :

What Do We Offer You as a Service Experts Employee?

Why You Should Join the Service Experts Team?

Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties, or skills required for the job and is subject to review and change at any time with or without notice in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations upon request for individuals to participate in the application and hiring process.