Creative Director Job at Publicisgroupe in Lansing

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

We’re looking for a Creative Director to lead concept development and creative execution across an integrated portfolio of automotive clients. You’ll guide multidisciplinary teams from ideation through production on cross-channel campaigns spanning paid media, social, CRM, email, web, and more. You’re able to think strategically and be a hands‑on creator—someone who can inspire bold ideas, shape brand narratives, and deliver creative that performs. You will work closely with cross-functional teams including strategy, media, content, and production to develop compelling and measurable creative that connects with audiences and gets results.

This is a hybrid role, requiring three days in-office each week. If you’re contacted for an interview, your recruiter will discuss specifics, including any reasonable accommodations.

Responsibilities

Drive the creative vision across paid social, digital campaigns, email, OLA, and web experiences

Lead integrated concept development and oversee execution from initial idea through production

Translate business and brand objectives into emotionally resonant, data‑informed creative strategies, ensuring consistency across all touchpoints

Partner with Strategy, Media, and Experience teams to ensure creative aligns with audience insights and performance goals

Guide creative development for scalable content ecosystems across Facebook, TikTok, Instagram, and emerging platforms

Ensure consistency and craft excellence across all touchpoints—from upper‑funnel brand storytelling to lower‑funnel CRM and email communications

Oversee the creation of high‑quality, platform‑optimized assets that meet brand standards and performance benchmarks

Review customer data profiles and apply insights to inform concept direction and message personalization

Apply accessibility standards to ensure designs are inclusive, usable, and compliant across all digital touchpoints

Lead and mentor a multidisciplinary team of art directors, designers, copywriters, and motion creators

Foster collaboration, experimentation, and continuous learning within the team

Provide constructive feedback that raises the creative bar and fosters professional growth

Anticipate and manage scope / requirements changes; translate constraints into options and next steps for clients and teams

Champion process improvements, ways of working, and knowledge sharing that strengthen community and craft.

Qualifications

10+ years of experience in a creative leadership role within an agency or brand environment, with a focus on performance‑driven, full funnel, digital creative

Proven portfolio showcasing concept development across video, social platforms, native ads, CRM and web experiences

Deep understanding of platform nuances, ad specs, and creative best practices for Facebook, TikTok, Instagram, and other relevant channels

Strong conceptual skills with balance of storytelling craft and design that yield results

Experience using customer data profiles and insights to inform creative concepts and campaign development

Demonstrated ability to lead, mentor, and inspire creative teams while collaborating cross‑functionally

Skilled in video ideation and content adaptation for various formats and placements

Excellent communication and presentation skills; comfortable pitching and articulating creative ideas to stakeholders and clients

Experience with brand building and maintaining visual and verbal identity across channels

Proficiency in creative tools such as Adobe Creative Suite, Figma, and / or motion design platforms

Automotive category experience is a plus

Bachelor’s degree in graphic design, advertising, communication design, or related field—or equivalent experience

• Please include resume with portfolio link

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include :

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $134,000- $154,000 / yr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12 / 12 / 2025.

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