Head of Marketing

As Surfline's Head of Marketing , you'll lead our marketing function and own strategies that drive subscriber growth, retention, and brand strength. You'll oversee a high-performing team, collaborate cross-functionally, and balance big-picture vision with hands‑on execution. We’re looking for someone with deep experience in consumer subscription marketing and product‑led growth. You thrive in fast‑moving environments, operate with a strong sense of ownership, and are motivated by impact, not activity. We’re open to considering candidates at either the Director or VP level, depending on experience and alignment with internal competencies. Under Surfline’s “Work from Anywhere” policy, this position may be performed on a full‑time remote basis from a variety of locations in the US, with the Pacific Timezone preferred.

What You’ll Do :

Strategy & Leadership

• Develop and execute the overall marketing strategy to drive subscriber growth, engagement, and retention.
• Partner with product, data, and finance teams to be the voice of the customer and help optimize subscription funnel economics to improve customer lifetime value.
• Lead, mentor, and grow a high-performing marketing team with a culture of curiosity, testing and outcomes.

Brand & Communications

Acquisition & Growth

Retention & Lifecycle

Data & Insights

What We’re Looking For :

You May Also Have :

Compensation and Benefits :

The base salary range for this position is $150,000 - $220,000. In accordance with applicable state laws, the range provided is Surfline’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non‑discriminatory factors such as experience, knowledge, skills, abilities, and location. In addition, Surfline offers a competitive and comprehensive benefits package including 100% company‑paid healthcare (medical, dental, and vision), a 401(k) plan and match, “Use What You Need” PTO and more.

About Surfline Wavetrak :

Millions of people around the world depend on Surfline Wavetrak’s products to enrich their experiences in and around the ocean. Since 1985, our company has connected people with the ocean. Starting with surfers and expanding to offshore cruisers, anglers and a myriad of other ocean enthusiasts, we’ve made it our mission to deliver peak maritime experiences. We provide those who work and play in the ocean with all the advanced tools, personalized insights and immersive content to make their lives better – supplying them with the information they need to make smarter decisions, seek out new experiences and gain valuable knowledge.

We are dedicated to bringing people together across the globe, and we champion and encourage those who bring different perspectives, ideas, and creativity. At Surfline Wavetrak, we recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, gender identity, gender expression, age, veteran status, and any other protected status.

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