Senior Manager, Product Strategy Universal Kids Resort

JOB SUMMARY :

Responsible for leading product strategy and management for Universal Kids Resort (UKR) through exploring identifying and evaluating market and customer-based growth process and development opportunities. Develop strategic models to evaluate opportunities and to determine optimal resource allocation. Collaboratively develops and leads to execution of marketing plans designed to appeal to target audiences engage them induce trial and compel repeat visitation as loyal guests. Supports hotel occupancy strategies corporate and group sales alignment partnerships with convention bureaus and integration of hospitality trends into UKRs roadmaps. By balancing family-focused leisure experiences with group and convention opportunities this position ensures UKR remains competitive as both a resort destination and regional theme park. Provides key partnership and influence throughout Universal Destinations and Experiences Marketing & Sales to help ensure market and customer insights are leveraged to build and execute targeted sales and marketing plans against business objectives.

JOB RESPONSIBILITIES :

• Leads the development preparation and consolidation of strategic analyses of Universal Kids Resorts Marketing and Sales initiatives to optimize resource allocation of financial human and collateral resources. Identifies strategic product opportunities for short- and long-term growth including tracking how markets and segments are evolving involving brand product and service opportunities and analyzing external marketing trends as well as competitive actions. Responsible for developing product strategies and programs to maximize attendance APV and repeat visitation through fact-based analytics and drive hotel occupancy through targeted marketing campaigns and initiatives. Identifies and implements initiatives that strengthen the use of on-site hotel to increase awareness and incentives within the vacation planning process.
• Assesses new business opportunities through researching and analyzing both internal and publicly available information including competitive intelligence and makes recommendations. Provides business insights based on rigorous fact-based analyses of customer needs competitive dynamics and market trends and proactively shares with marketing and sales stakeholders. Identifies and creates metrics and models to allow for comparison of competing opportunities and ensure alignment with overall brand and segment strategies. Provides thought leadership and communicates network strategies and learnings throughout the organization via email meetings and presentations with diverse audiences from hourly Team Members to C-Suite executives.
• Manages efforts to identify execute and communicate integration and alignment opportunities domestically both within Marketing & Sales as well as with other local and portfolio divisions. Supports the annual planning and budgeting process for Marketing & Sales. Presents insights to internal and external stakeholders as needed to ensure alignment of business strategy.
• Oversees performance and responsibilities of direct reports and department. Cultivates direct reports with emphasis on company vision aspired culture and values consumer orientation internal collaboration innovation staff development and retention. Collaborates within Marketing & Sales and throughout the Universal Destinations and Experiences organization to share insights and leverage synergies / best practices. Assists Director in the performance of other special duties and projects as needed in support of organizational goals.
• Develops new product / services ideas and enhancements to exceed consumer expectations and differentiate the Universal brand. Leverages research data and conducts insightful analysis to influence Universal leadership to new levels of growth and / or profitability. Supports hotel marketing and sales strategics and products to maximize occupancy during defined theme park closure timeframes.
• Understand and actively participate in Environmental Health & Safety responsibilities by following established UDX policy procedures training and team member involvement activities.
• Perform other duties as assigned.

SUPERVISORY RESPONSIBILITY :

ADDITIONAL INFORMATION :

QUALIFICATIONS : To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skills and / or abilities (KSAs) required.

EDUCATION :

EXPERIENCE :

Universal Kids Resort. Here you can.

Universal Kids Resort is an equal opportunity employer. Universal elements and all related indicia TM & 2025 Universal Studios. All rights reserved. EOE.

Required Experience :

Senior Manager

Key Skills

Veterinary Experience,Hotel Experience,Hospitality Experience,Cost Management,Management Experience,Conflict Management,Housekeeping Management,Property Maintenance,Hotel Management,Financial Report Interpretation,P&L Management,Supervising Experience

Employment Type : Full-Time

Experience : years

Vacancy : 1