Sr. Product Marketing Manager (Product)

Sr. Product Marketing Manager (Product)

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot we also need driven and talented people to join our team.

That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands :

levoit.com | cosori.com | etekcity.com

The Opportunity :

The Sr. Product Marketing Manager (Product) is a key driver of growth, responsible for uncovering market opportunities, co-creating new product ideas, and optimizing the regional product portfolio. By aligning global strategies with local insights, this role ensures the delivery of high-impact products that resonate with regional consumers. The ideal candidate blends analytical rigor with commercial acumen to drive successful go-to-market execution across diverse channels.

What you will do at VeSync :

Identify Growth Opportunities through Industry and Market Insights

Analyze market trends, consumer behavior, and competitive landscape to uncover new growth opportunities.

Identify whitespace opportunities in categories, consumer segments, price points, and retail channels.

Lead and collaborate with CI, Sales Channels, Global PM, and Product Marketing to align insights and recommendations.

Co-Develop New Product Concepts Using Regional and Global Insights

Co-own product ideation ensuring concepts are viable, feasible, and desirable.

Define consumer benefits and features by integrating regional insights with technical and supplier capabilities.

Own Regional Product Portfolio : Lifecycle Management & Roadmap

Manage existing product lifecycles from launch to retirement using local insights and performance data with Channels.

Owns the regional product roadmap, co-managing all channel-specific versions (e.g., Amazon, Clubs).

Maintain a competitive, healthy portfolio aligned with business growth objectives.

Set Regional MSRP and COGs Targets

Propose MSRP and COGs targets aligned with market dynamics and portfolio strategy.

Collaborate with relevant teams to ensure pricing supports product positioning and consumer expectations.

Support GTM and DR Processes

Provide significant contribution in GTM and Development Decision processes to ensure a strong user experience in product development.

Contribute to cross-functional planning and successful execution of product launches.

Deliver clear and impactful product training to internal teams to ensure alignment and understanding.

Key Metrics

Identify white space opportunities, co-develop new product concept and adopted into roadmap

Regional portfolio performance (Marketshare growth, Sales, Margin Contribution, and Productivity by SKU / channel)

Product lifecycle health and regional portfolio market competitiveness and channel alignment

Timeliness and quality of regional product roadmap delivery

Key Attributes

Strategic Thinker : Able to synthesize insights into actionable strategies

Curious & Insight Driven : Actively seeks to understand market signals and consumer behavior

Collaborative Communicator : Works well across functions, cultures, and time zones

Consumer-Centric : Always puts the user at the center of decisions

Strong Business Acumen : Understands how to create value and drive growth through portfolio management

Detail-Oriented & Organized : Balances long-term strategy with day-to-day execution

What you bring to the role :

5+ years of product management or category management experience, preferably in consumer goods

Demonstrated success in identifying market opportunities and influencing product development

Strong product sense with a proven ability to balance consumer needs with business objectives

Experience working in regional-global organizations

Comfortable and able to lead cross-functional collaboration

Skilled in using data and insights to drive strategic decision making

Ability to create unique positioning and compelling messages for products

Location :

This is an on-site, office-based role in Tustin, CA.

Salary : Starting at $165,000

Perks and Benefits :

100% covered Medical / Dental / Vision insurance for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen