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Head of Product Marketing
Head of Product MarketingBenchling • San Francisco, CA, United States
Head of Product Marketing

Head of Product Marketing

Benchling • San Francisco, CA, United States
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Overview

Biotechnology is rewriting life as we know it, from medicines to crops, materials, and everyday household goods. Benchling’s mission is to unlock the power of biotechnology by delivering modern software for modern science.

As a Head of Product Marketing at Benchling, you’ll embody the bold spirit of “Team Science” by bringing clarity, conviction, and executive presence to how we communicate our mission : unlocking the power of biotechnology. You will define and lead the product marketing vision across Benchling’s R&D Cloud platform, resonating with scientists and technical audiences—from researchers in the wet lab to IT leaders enabling transformative workflows. You will champion narrative differentiation, shape compelling positioning, and own GTM strategy that accelerates adoption, revenue, and category leadership—grounded in the ethos of enabling “modern software for modern science” and incorporating our AI narrative and capabilities.

In this elevated leadership seat, you’ll inspire and grow a world-class team, setting the bar high for cross-functional execution across Product, Sales, Strategy, Enablement, and Customer Experience. You’ll partner with the C-suite and across functions—bringing clarity to ambiguity, aligning goals, and ensuring seamless launch plans, KPIs, and performance measurements. Benchling’s culture of credibility and trust with senior business leaders and alignment of product objectives will be central to your success.

RESPONSIBILITIES

  • Lead a team of product marketers to define and champion the overall market positioning and narrative for Benchling, establishing the company as a thought leader in the biotech and AI space
  • Build, scale, and develop direct reports and a broader talent pool within the Marketing organization, fostering a culture of high performance and continuous learning
  • Collaborate and drive alignment with the C-suite and senior sales and product leadership
  • Lead cross-functionally with leaders across Marketing, Product, pre-Sales, Sales, and post-Sales to create alignment and clarity with regards to GTM launch strategy and segment / solution objectives
  • Oversee customer requirements and provide input to product management on product needs, including areas of integration between products; influence product roadmap decisions to align with market opportunities and customer needs across the portfolio
  • Establish an efficient cross-functional working model across GTM teams and develop annual / quarterly plans to measure performance within segments and solutions
  • Develop and execute strategies to drive significant new market penetration and adoption of new products, with measurable impact on top-line growth
  • Conduct and synthesize internal and external research around customer segments, market trends, and use cases
  • Lead the team in creating crisp, compelling messaging and content assets for customers and prospects
  • Provide executive-level updates on performance of product areas, including net new growth and expansion by segment or solution
  • Be a connector across GTM teams and product, advocating for customers and ensuring the market understands Benchling’s strengths

QUALIFICATIONS

  • Bachelor’s degree or equivalent; MBA is a plus
  • 10+ years in product marketing or marketing leadership in high-growth B2B SaaS, with 6–7+ years leading high-performing teams
  • Visionary leader able to elevate company positioning to inspire action across field, prospects, and customers
  • Proven track record of executive-level influence and credibility with C-suite and internal stakeholders
  • Excellent communication skills with the ability to synthesize complex information into clear, concise presentations for executives
  • Experience bringing products to market and scaling GTM across multiple product lines with accountability to pipeline and revenue targets
  • Dynamic, empathetic, and flexible in communication and working in multi-cultural teams
  • Self-starter who can navigate a complex organization to drive projects from idea to execution, including delegation
  • Highly organized, energetic leader with a passion for developing people
  • Analytical mindset with the ability to interpret data and extract actionable insights
  • Deep curiosity for life sciences and biotech; experience with emerging data technologies for life sciences is a plus
  • Ability to operate in a fast-moving, fast-growing environment
  • HOW WE WORK

    We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

    SALARY RANGE

    Benchling uses a market-based pay approach. The base salary range for this role is $208,000 to $312,000, determined by job-related skills, experience, qualifications, interview performance, and location.

    Total Compensation includes a broad range of benefits, including medical / dental / vision plans, fertility benefits, parental leave, 401(k) with employer match, commuter benefits and home office stipend, mental health benefits, wellness stipend, learning and development stipend, generous vacation, and other programs.

    We believe diversity enriches our team and are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with arrest and conviction records as permitted by law.

    EEO & CONTACT

    Benchling will never request personal information, payment, or sensitive details outside of official channels. If you are contacted by someone claiming to represent Benchling, verify via recruiting-fraud-alert@benchling.com.

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