Senior Media Planner

Campaign Development & Execution :

• Build comprehensive media plans targeting prospective undergraduate and / or graduate students across the enrollment funnel
• Develop audience segmentation strategies based on academic interests demographics geography and enrollment intent
• Create detailed media flowcharts budget trackers and authorization documents that ensure flawless campaign execution
• Collaborate with analytics team to establish proper tracking attribution models and enrollment conversion metrics
• Manage media budgets ranging from $250K-$2M across traditional and digital channels

Strategic Leadership :

Research & Insights :

Client & Vendor Management :

Qualifications :

IDEAL CANDIDATE DEMONSTRATES

Additional Information :

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work : Yes

Employment Type : Contract

Key Skills

Google Marketing Platform,Google Ads,Math,Media Buying,Media Planning,Pivot tables,Adobe Audience Manager,Microsoft Powerpoint,Research Experience,Microsoft Excel,DoubleClick,DoubleClick for Publishers

Experience : years

Vacancy : 1