Senior Director, Communications & Marketing Strategy Denver, Colorado, Seattle,

Senior Director, Communications & Marketing Strategy

Overview

Opportunity Education Foundation seeks a Senior Director of Communications and Marketing Strategy to architect and execute comprehensive communications and marketing initiatives that drive measurable impact across our global education portfolio. This role demands a strategic leader who can translate our mission into actionable marketing campaigns, build engaged communities at scale, and demonstrate ROI through data-driven decision making.

Key Responsibilities

Strategic Leadership (40%)

Develop and implement a 3-year integrated marketing roadmap with quarterly plans including campaign goals, budgets, and success metrics

Execute multi-channel campaigns targeting educators, administrators, policymakers, and funders

Establish marketing attribution models to track campaign effectiveness across the full funnel (awareness → engagement → conversion → retention)

Performance Management

Set and monitor monthly / quarterly KPIs including lead generation targets

Deliver weekly performance dashboards and monthly executive reports with actionable insights

Manage annual marketing budget TBD

Content Strategy & Brand Management (30%)

Content Marketing Execution

Develop and execute calendars producing 30-60 monthly pieces across multiple formats (blog posts, white papers, case studies, videos, infographics, podcasts)

Implement SEO / SEM strategy achieving top-3 rankings for 20+ priority keywords

Build thought leadership program securing 10+ annual op-eds in tier-1 education publications

Brand Architecture & Governance

Define and implement brand guidelines ensuring 95%+ compliance across all touch points

Develop sub-brand strategies for portfolio organizations while maintaining parent brand equity

Create brand measurement framework tracking awareness, consideration, preference, and NPS scores

Conduct semi-annual brand audits and competitive analyses

Digital Marketing & Growth (20%)

Manage paid media campaigns across Google Ads, Meta, LinkedIn with monthly budgets TBD

Achieve and maintain : 3%+ email CTR and 25%+ social engagement rate

Drive 40% YoY growth in organic traffic through content marketing and SEO

Community Building & Engagement

Grow educator community to 10,000+ active members within 18 months

Develop ambassador program with 100+ educator advocates

Create user-generated content campaigns generating 100+ monthly engagement markers

Team Leadership & Operations (10%)

Team Development

Build and lead high-performing team of 4-5 communications and marketing professionals using agile methodology and clear OKRs to achieve team engagement scores f 4.5+ / 5.0

Implement agile marketing methodology with 2-week sprints

Marketing Operations

Select and implement tools including CRM, marketing automation, analytics, and content management systems

Develop vendor management framework for agency and freelance partners

Develop monthly, quarterly and annual metrics for tracking program effectiveness

Required Qualifications

Experience Requirements

8-10+ years progressive marketing / communications with 5+ years leading teams

3+ years in education, edtech, or nonprofit sectors with K-12 expertise

Advanced skills in : SEO / SEM, paid social, email marketing, marketing automation

Experience with : Adobe Creative Suite, CMS platforms, project management tools

Strong analytical skills translating data into strategic recommendations

Strategic Capabilities

Proven track record developing integrated B2B and B2C marketing strategies

Experience building and scaling communities of 10,000+ engaged members and leading successful product launches

Ability to influence C-suite stakeholders and manage 20+ concurrent initiatives

Leadership Qualities

Data-driven with creative problem-solving abilities

Collaborative consensus-builder with growth mindset

Exceptional project management and organization skills

Preferred Qualifications

MBA or advanced degree in Marketing, Communications, or related field

Experience with international marketing and multicultural audiences

Bilingual capabilities (Spanish, French, or Swahili preferred)

About Opportunity Education

Opportunity Education is a rapidly scaling nonprofit foundation transforming how 1M+ students worldwide engage with learning. Founded in 2005 by entrepreneur and philanthropist JoeRicketts, we've developed evidence-based tools and programs across 12 countries that empower educators to help every student own their learning journey.

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