Marketing and Communications Specialist

Job Description :

The Marketing & Communications Specialist plays a key role in advancing the University of Florida College of Liberal Arts and Sciences’ external engagement and fundraising mission through strategic storytelling, compelling content creation, and creative campaign materials. This position plays a pivotal role in crafting persuasive, donor-centered messaging that inspires philanthropic engagement and deepen connections while elevating the college’s visibility and reputation. Reporting to the Associate Director of External Engagement, the Specialist will work as part of a collaborative, on-campus marketing team in the college’s Office of Advancement and Alumni Affairs.

Creative Content Production

• Conceptualize, develop, and produce written content to promote philanthropic giving, advance external engagement, celebrate donor impact, and build alumni connections.
• Craft original ideas and transform them into compelling stories to enhance audience engagement and support the college’s giving and engagement priorities.
• Write tailored marketing materials, including brochures, information sheets, proposals, concept papers, impact reports, and special campaign collateral.
• Ensure all content aligns seamlessly with the college’s branding guidelines and organizational voice.
• Work with graphic designers and multimedia specialists to produce visually compelling assets such as graphics, banners, event promotions, and video content.
• Write press releases, media communications, and social media campaigns to promote the college’s achievements, celebrate donors, and engage stakeholders.
• Support fundraising appeals and special projects by developing and executing print and digital campaigns as part of strategic multichannel campaigns and constituent journeys.
• Create content that highlights personal stories, donor impact narratives, and human-interest pieces to inspire giving and connect with stakeholders.
• Collaborate with other Advancement Strategic Communications, Marketing & Engagement teams and colleagues to produce campaign materials and leverage content on digital platforms as it aligns with an overall strategy.

Email Marketing & Digital Analytics

Multimedia Production

Strategic Project Management

Expected Salary :

The salary is $, - $,.

This is a TEAMS position—UF’s designation for staff roles—eligible for a comprehensive benefits package, including paid leave, retirement plans, and health insurance. Learn more about .

Required Qualifications :

Bachelor’s degree and two years of relevant experience; or an Associate’s degree and four years of relevant experience; or an equivalent combination of education and experience.

Preferred :