Title : Marketing and Communications Manager
Location : Richmond, VA
Compensation : $50,000 to $80,000 based on experience
Overview :
We're partnering with a purpose-driven wealth management firm that specializes in serving collegiate and professional athletes and coaches. With a focus on holistic financial education and personalized planning, the firm is looking to amplify its voice and expand its reach through strategic marketing and communication efforts.
They are seeking a Marketing and Communications Manager to lead all aspects of marketing, public relations, and social media. This role is ideal for someone who thrives at the intersection of sports, storytelling, and strategy.
Key Responsibilities :
- Develop and implement marketing strategies to build brand awareness and drive engagement
- Oversee public relations efforts and seek out media opportunities that elevate the firm's profile
- Manage all social media platforms with consistent and compelling content
- Collaborate with internal teams and external partners to execute integrated marketing campaigns
- Build relationships with athletes, coaches, and potential brand partners
- Track marketing performance metrics and adjust strategies for impact
- Lead content development with freelance contributors
- Manage outreach and follow-up with athlete prospects and potential brand ambassadors
Qualifications :
Bachelor's degree or current enrollment in marketing, communications, or a related fieldExperience in social media strategy and digital communicationsBackground in the sports or entertainment space is a strong advantageExcellent writing and editing skills across all formatsStrong understanding of marketing campaign executionProficient in all major social media platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTokFamiliar with tools like Google Analytics, Facebook Insights, and Twitter AnalyticsComfortable using content management systems and editing tools for visual and video contentStrong interpersonal and communication skills with PR or media outreach experienceWhy It's a Great Opportunity :
Mission-driven work supporting the financial wellness of athletesOwnership of the firm's marketing strategy and brand presenceA chance to grow with a fast-moving and deeply passionate teamFlexibility to lead creative initiatives in a highly entrepreneurial environment